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'Content & Brand Training' – Instructor John Kim / LG Electronics

2026-10-20

📋 Training at a Glance
Client LG Electronics · Date 2026-10-20 · Topic Content & Brand Training · Instructor John Kim, Lead Instructor
👤 About Instructor John Kim →📚 Related course: B2B Brand Strategy →🗂 ‘Marketing Strategy & Marketing Basics’ reviews →
Following yesterday’s session, I spent today teaching the content marketing and brand module of the LG Electronics Let’s Grow program at the Busan Information Industry Promotion Agency in Centum, Busan. Participants had already learned how to use ad and social channels in the earlier module, so today we started with what to post on those channels, for whom, and why. In the morning, we compared how consumer, business, and public-sector markets buy, and who gets involved in the decision when a company purchases something. In the afternoon, we built personas and moved straight into value propositions. The value proposition took up the most time today. First, participants wrote down what each persona is trying to get done, the frustrations along the way, and what they want to gain. Then we matched, one by one, what our product relieves and what it adds. Next, I had them write one value proposition statement per persona. At first, everyone writes a feature description, so I set a single test and had them rewrite several times: does the customer read the sentence and feel it is about them? I also pointed out that the message to a purchasing manager should differ from the one to the person who actually uses the product, even for the same product.
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FAQ

  • Client: LG Electronics
  • Date: 2026-10-20
  • Topic: Content & Brand Training
  • Instructor: John Kim

Following yesterday’s session, I spent today teaching content marketing and brand all day for LG Electronics’ Let's Grow program at the Busan Information Industry Promotion Agency in Centum, Busan. The ad and social channel basics were covered in the earlier courses…

The ‘Content & Brand Training’ session is delivered through Nanum Consulting’s ‘B2B Brand Strategy’ course. B2B Brand Strategy is an 8-hour professional program that systematically covers the core role and strategic importance of brands in business-to-business transactions. See the ‘B2B Brand Strategy’ course →
Yes. As in the LG Electronics case, ‘Content & Brand Training’ is run with the curriculum adjusted to each company’s audience and level. It is typically delivered as a 4-hour intensive course, available in person or online.