Training Reviews · On-site References

'CRM Training' — Instructor John Kim / LG Electronics

2026-10-19

📋 Training at a Glance
Client LG Electronics · Date 2026-10-19 · Topic CRM training · Instructor John Kim, Lead Instructor
👤 About Instructor John Kim →📚 Related course: CRM A to Z →🗂 “B2B Sales” reviews →
Today I spent the whole day teaching CRM and customer retention for the LG Electronics Let's Grow program at the Busan Information Industry Promotion Agency in Busan Centum. It's a youth job-readiness program run by aSSIST, and this was the second session, following last week's in Daegu. The trainees have never worked at a company, so I stopped at every term and walked through examples. I opened with the point that winning a new customer costs 5 to 25 times as much as keeping an existing one. In the afternoon we went straight through customer scoring, segmentation, group scenario building, and presentations. The final assignment was to write three sentences answering how they would respond if an interviewer asked them about CRM. One thought kept coming back to me while I prepared for this class. AI agents now handle almost all of the work of cleaning up customer data, scoring customers, writing messages, and picking the right time to send them. A good part of what we practiced today could be done in a few minutes by asking an AI. So what will these trainees actually do once they join a company? Deciding which customers to hold on to, meeting those customers in person to hear why they want to leave, and judging whether what the AI produced is right or wrong. I believe that is the part that stays with people. Tomorrow I'm teaching a content marketing class to the same group.
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FAQ

  • Client: LG Electronics
  • Date: 2026-10-19
  • Topic: CRM Training
  • Instructor: John Kim

Today I taught a full day on CRM and customer retention for the LG Electronics Let's Grow program at the Busan Information Industry Promotion Agency in Busan's Centum area. It's a youth job-readiness program run by aSSIST, and after last week in Daegu, this is the second…

The “CRM Training” session is run as Nanum Consulting’s “CRM AtoZ” course. View the “CRM AtoZ” course →
Yes. As in the LG Electronics case, we tailor the “CRM Training” curriculum to your company’s audience and level. It is typically a 4-hour intensive course and can be delivered in person or online.