Training Reviews · On-site References

'CRM Training' — Instructor John Kim / LG Electronics

2026-10-08

📋 Training at a Glance
Client LG Electronics · Date 2026-10-08 · Topic CRM training · Instructor John Kim, Lead Instructor
👤 About Instructor John Kim →📚 Related course: CRM A to Z →🗂 “B2B Sales” reviews →
Today I was in Daegu, my hometown. At the Daegu Gyeongbuk Design Center, I taught the CRM and customer retention session of the “Let’s Grow with LG Electronics” K-New Deal Academy program. It is a young-talent development program run by the Ministry of Employment and Labor, led by LG Electronics, and operated by aSSIST. The class ran eight hours, from 9 a.m. to nearly 6 p.m., and it was a tough one 😅 I kept concept explanations to a minimum and built the day around hands-on exercises. The session followed this sequence: 1. Winning new customers and keeping existing ones have different cost structures. 2. Instead of treating customers as one lump, segment them by purchase history and behavior. 3. Identify the signals customers send before they leave, and what to do at that moment. 4. Design a customer retention scenario for each team. As the afternoon went on, the teams’ deliverables became more concrete. Answers that started at “send a discount coupon” had, by the final presentations, come down to which customer, at what point, and for what reason. I think the participants felt firsthand over the course of the day that CRM is not about operating a system but about changing how you look at customers. Thank you to the organizers who looked after every detail on site, and to the 21 participants who stayed engaged all day long. We will keep up the good work for the remaining sessions.
← All Reviews Inquire About Training Related course: CRM A to Z →

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FAQ

  • Client: LG Electronics
  • Date: 2026-10-08
  • Topic: CRM Training
  • Instructor: John Kim

Today I was back in my hometown, Daegu. At the Daegu-Gyeongbuk Design Center, I delivered the CRM and customer retention session of the “Let’s Grow with LG Electronics” K-New Deal Academy program. Hosted by the Ministry of Employment and Labor and led by LG Electronics,…

The “CRM Training” session is run as Nanum Consulting’s “CRM AtoZ” course. View the “CRM AtoZ” course →
Yes. As in the LG Electronics case, we tailor the “CRM Training” curriculum to your company’s audience and level. It is typically a 4-hour intensive course and can be delivered in person or online.