Training Reviews · On-site References

'Cross-Cultural Training' by Instructor John Kim / Tecan Korea

2026-09-14

📋 Training at a Glance
Client Tecan Korea · Date 2026-09-14 · Topic Cross-Cultural Training · Instructor John Kim, Lead Instructor
👤 About Instructor John Kim →📚 Related course: Cross-Cultural Communication & Global Mindset →🗂 ‘Cross-Cultural & Global Communication’ Reviews →
Today we ran a full-day training at ‘Tecan Korea’, the Korean branch of a Swiss-headquartered multinational. Eight hours: global business etiquette in the morning, cross-cultural communication in the afternoon. The Swiss like the Korean word for ‘Switzerland’. The shape of the Korean characters looks like a man standing in the mountains holding a long pike. And Switzerland really was long a land of mercenaries who fought in pike formations; the Vatican’s Swiss Guard is the trace of that history. This course could have been done with slides alone. Hofstede’s six dimensions and the eight scales of Erin Meyer’s Culture Map can simply be shown in a table. But when you show a table, people stop at “so that’s what the Swiss are like.” So, building on Hofstede’s cultural dimensions theory and the eight axes of Erin Meyer’s Culture Map, I built a diagnostic web app myself. Participants answer the questions, their own position is plotted on the eight axes, and the Korean average and the Swiss profile are overlaid on the same axes. Communicating (high-context/low-context), feedback, persuading, leading, deciding, trusting, disagreeing, scheduling. The gap between your own score and where your headquarters colleagues sit becomes visible. That was the point where the reaction changed. After preparing the course materials, I also had to do the coding. It would have been much easier to just flip through slides. But I’m sure the experience was different for someone who sat through eight hours of listening and for someone who checked their own data midway and then went back to learning on top of it.
← Training Reviews Training Inquiry Related course: Cross-Cultural Communication & Global Mindset →

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FAQ

  • Client: Tecan Korea
  • Date: 2026-09-14
  • Topic: Cross-cultural training
  • Instructor: John Kim

Today I delivered a full-day, 8-hour training at 'Tecan Korea', the Korean subsidiary of a Swiss-headquartered foreign company. The morning covered global business etiquette, and the afternoon covered cross-cultural communication. Swiss people take the Korean word '…

The “cross-cultural training” program is delivered as Nanum Consulting’s “Cross-Cultural Communication & Global Mindset” course. Led by Nanum Consulting CEO John Kim, this 4-hour intensive program gives participants a structured grounding in the cultural competence that global business demands. See details of the “Cross-Cultural Communication & Global Mindset” course →
Yes. As in the Tecan Korea case, “Cross-Cultural Training” is delivered with the curriculum adjusted to your organization’s audience and level. It typically runs as a 4-hour intensive course and is available in person or online.