Training Reviews · On-site References

'Startup Brand Marketing Training' by Instructor John Kim / FKI

2026-07-28

📋 Training at a Glance
Client FKI · Date 2026-07-28 · Topic Startup Brand Marketing Training · Instructor John Kim, Lead Instructor
👤 About Instructor John Kim →📚 Related course: Startup Mentoring →🗂 Reviews: Startup Marketing & Consulting →
Today we are at the FKI Tower in Yeouido, the FKI Conference Center. This was a founder training program prepared jointly by the Federation of Korean Industries and Seoul National University. Connecting over Zoom from the on-site studio, I met graduate student and professor founders. My topic was 'Brand Marketing for Startups.' Teams that started out in the lab can spend 30 minutes explaining their technology and still struggle to produce a single sentence when asked, "So why should customers buy from you?" Technical excellence and brand are different languages. The language of a paper aims at accuracy and verification; the language of the market aims at the customer's problem and choice. Most of today's session was about how to translate between these two languages. Whose problem are you solving, and what kind? How do you differ from the alternatives? How do you capture that difference in one line, in the customer's own words? Thank you to everyone at the Federation of Korean Industries and Seoul National University for arranging such a great session. ^^b
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FAQ

  • Client: FKI
  • Date: 2026-07-28
  • Topic: Startup Brand Marketing Training
  • Instructor: John Kim

Today I’m at the FKI Tower Conference Center in Yeouido, home of the Federation of Korean Industries. This was a founder training program prepared jointly by the Federation of Korean Industries and Seoul National University. From the on-site studio, I connected over Zoom to meet graduate student and professor founders. My…

The “Startup Brand Marketing” training is delivered as Nanum Consulting’s “Startup Mentoring” program. John Kim, CEO of Nanum Consulting, leads a 4-hour intensive course that is hands-on and practical, helping you build a startup solution you can apply right away. View the “Startup Mentoring” course →
Yes. As with the FKI case, the “Startup Brand Marketing Training” is tailored to each company’s audience and level. It is usually delivered as an intensive 4-hour course, either in person or online.