Training Reviews · On-site References

'AI x Marketing Training' – Instructor John Kim / Kyowon Group

2026-08-20

📋 Training at a Glance
Client Kyowon Group · Date 2026-08-20 · Topic AI x Marketing Training · Instructor John Kim, Lead Instructor
👤 About Instructor John Kim →📚 Related course: AI-Powered Digital Marketing →🗂 ‘AI, Generative AI & Vibe Coding’ Reviews →
Today I led an AI × marketing training session with Kyowon Group division heads and team leaders. I designed the four hours like this. 2 hours — marketing domain knowledge: before talking about AI, we first realigned on 'what we sell, to whom, and why it sells.' Tools only deliver once the direction is set. 1 hour: Claude Cowork. We generated documents and materials automatically. 1 hour: vibe coding with Claude Code. Leaders who had never written a single line of code built an automated research web app themselves and got it running. The best part wasn't the output but the curve of engagement. At first the looks said, "Will this actually work?" As time went on, the questions got more specific. "Can we use this for our team's weekly report right away?" When that question comes up, the training is a success. A small, hand-picked group might sound easier, but it's actually the opposite. With nine people, you follow nine screens, nine different errors, and nine different work contexts in real time. Honestly, I'm completely drained right now. Even so, I'm already looking forward to the next session. It continues in September. This time, I plan to start by hearing how what they built today made its way into each person's actual work. It was fun. Thank you. ^^b
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FAQ

  • Client: Kyowon Group
  • Date: 2026-08-20
  • Topic: AI x Marketing Training
  • Instructor: John Kim

Today I ran an AI × marketing training with Kyowon Group division heads and team leaders. I designed the four hours like this. Hours 1–2 — marketing domain knowledge: before talking about AI, start with 'what are we selling, to whom, and why…

The “AI x Marketing Training” session is delivered as Nanum Consulting’s “AI-Powered Digital Marketing” course. This 4-hour intensive corporate training program covers everything from planning AI automation strategies across marketing channels to applying them in practice. View the “AI-Powered Digital Marketing” course →
Yes. As in the Kyowon Group case, we tailor the “AI x Marketing Training” curriculum to your company’s audience and skill level. It typically runs as a four-hour intensive course, available in person or online.