Today it was Suwon, and one of my favorite kinds of clients: a 'new' one. At Suwon Convention Center, I met B2B sales employees from 3M Korea and its dealers. The topic: finding and managing new leads with Claude. Together, in a hands-on session, we worked through how to identify prospects, enrich data, manage it, and even connect it to automation.
Honestly, I was surprised. These were seasoned sales veterans in their 40s and 50s, and they didn't leave their seats even during breaks. They stayed glued to their screens, running things themselves, and the questions never stopped. When people with deep domain knowledge get AI in their hands, they learn at a completely different speed. "We can use this right away to manage our dealer accounts" was a comment I heard all around the room.
My 15 years in B2B international sales, combined with my experience in AI and AX, made for great chemistry with this group. Talk about AI in the language of the sales floor, and it stops being a tool and becomes a weapon. AI isn't replacing salespeople. When a salesperson with domain expertise picks up AI, lead generation changes entirely.
Topic: AI Application and LEAD Generation Training
Instructor: John Kim
Today I was in Suwon, with a 'new' client I love. At Suwon Convention Center, I met B2B sales staff from 3M Korea and its dealers. The topic was finding new leads (LEAD) with Claude and managing them…
The “AI for Work: LEAD Creation” training runs as Nanum Consulting’s “AI-Powered Digital Marketing” course. In this 4-hour intensive program, participants learn the full path from planning AI automation strategies across marketing channels to applying them in daily work. See the “AI-Powered Digital Marketing” course →
Yes. As in the 3M case, the ‘AI for Lead Generation’ training is run with a curriculum tailored to your company’s audience and skill level. It typically runs as a 4-hour intensive program, available in person or online.