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'B2B Marketing AX Training' – Instructor John Kim / Miga-in F&B

2026-06-30

Today I visited Icheon, Gyeonggi Province. At Miga-in F&B, best known for its budae-jjigae (army stew) meal kits, I ran a full-day B2B Marketing AX training. Instead of opening a slide deck, I asked each person to simply name the most tedious, frustrating task on their plate right now—and we solved it with AI on the spot. The quality team wanted to turn a single photo of incoming raw materials into an automatically organized record. Another participant described the pain of having to rework labels on a dozen-plus products every time one ingredient label changes. The sales director wanted quotes and proposals that calculate profit margin automatically once purchase cost is entered. The plant manager wanted a system that tracks attendance gaps and even equipment repair history from four or five years back. And the CEO sketched out a real-time dashboard showing cost, quality, and sales on a single screen. Each time, I asked the same three questions: What is the input? How should it be processed? What form do you want the output in? Once you frame it as IPO (Input, Processing, Output), most problems get solved. Easier ones go to Claude Cowork; trickier ones move on to Claude Code. What stuck with me most was something one participant said right before the break: "This isn't that hard—why haven't we been doing it all along?" Exactly. The barrier isn't the technology; it's the first impression that "AI coding is hard." Get past that wall once, and you hand the grunt work to AI while people go out to find new customers. That's what I mean by AX, AI Experience. I'm learning something new in the field again today. Thank you to all the Miga-in F&B employees for your hard work. 🙏
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FAQ

  • Client: Migain F&B
  • Date: 2026-06-30
  • Topic: B2B Marketing AX Training
  • Instructor: John Kim

Today I was in Icheon, Gyeonggi Province. At Migain F&B, best known for its budae-jjigae (army stew) meal kits, I delivered a full-day B2B Marketing AX training. This time, instead of walking through slides, we worked on each participant’s most tedious, frustrating task right now…

The “B2B Marketing AX Training” runs as Nanum Consulting’s “Automating B2B Sales Lead Generation with AI Agents” course. From lead qualification to tailored proposals in 4 hours. See details on the “Automating B2B Sales Lead Generation with AI Agents” course →
Yes. As in the Migain F&B case, the “B2B Marketing AX Training” is adapted to your company’s audience and skill level. It is usually a focused 4-hour program, available on-site or online.