Training reviews by topic · Marketing

324 marketing strategy and fundamentals training cases — on-site examples

The marketing fundamentals course gives non-marketing teams and new hires the full marketing picture in one session, while the strategy workshop is where your marketing team actually builds next year’s plan. Choose from market analysis, STP and positioning, branding, consumer purchase psychology, and consumer trends to fit your organization’s goals. We have delivered university MBA and job-skills programs as well as corporate courses.
Reviews
324 reviews
Clients and institutions
166 organizations
Duration
2012 ~ 2026
Recent sessions
2026-11-05
Instructor
John Kim, Lead Instructor

Who attends — Marketing teams · Non-marketing departments (sales, planning, development) · New hires and career changers · University business programs

How it works — A mix of lectures and hands-on practice with your own company’s cases. Strategy workshops are designed to leave you with a deliverable: a draft marketing plan.

Where we’ve delivered — featured clients

Ordered by number of repeat engagements with the same company. Click a name to see reviews from that company only.

On-Site Delivery by Year

YearReviews
20265 reviews
20257 sessions
202413
202320
202239 reviews
202115 reviews
20205 reviews
201935 reviews
201834 reviews
201726 sessions
201632 reviews
201542 sessions
201435 reviews
201312
20124 reviews

Breakdown by industry

Counts are based on the industry categories and organization names in the client logo wall. Clients without a category are not counted.

Universities & educational institutions88Agriculture50Public agencies, associations & support organizations46Services & other18Telecom & IT9Shipbuilding & heavy industry7Pharma & biotech6Food6Electronics & electrical5Chemicals & energy5Hotels & tourism5Finance3

324 reviews — newest first

The 60 most recent reviews are open; older ones are grouped by year. Select a review to see photos from the session and details.

Samsung SDSB2A Marketing Guest LectureLG ElectronicsContent & Brand TrainingSamwoo ImmersionAX Marketing TrainingSamwoo ImmersionAX Marketing TrainingBugok-dong Youth Culture Center2026 Consumer TrendsBio ProtechMarketing ConsultingK-waterMarketing Strategy TrainingNongHyupMarketing Guest LectureWorld Class KoreaMarketing for Tax AccountantsNongHyupAdvanced Marketing CourseGyeonggi Business & Science AcceleratorConsumer Trend Insights TrainingJ&B Consulting2025 Consumer Trends LectureDong-A Socio GroupConsumer Psychology & Marketing TrainingChungnam National UniversityMarketing Fundamentals TrainingHyundai CorporationMarketing Planning TrainingHappy PlusMarketing TrainingHappy Plus StoreMarketing TrainingKakao MobilityMarketing Fundamentals Training365ENMConsumer Purchase Psychology Training365ENMConsumer Purchase Psychology365ENMConsumer Purchase Psychology TrainingBGF2024 Consumer Psychology TrainingPUB365Pricing Strategy Video ShootPUB365Pricing Strategy Video ShootPUB365Pricing Strategy Video ShootK-waterMarketing Trends TrainingBGF CU Convenience StoresConsumer Trends LectureBGFConsumer Trends LectureBGF CUConsumer Trends LectureKorea Ceramic Foundation2023 Consumer Trends TrainingKorea Ceramic Foundation2023 Consumer Trends TrainingKyungnam UniversityMarket Research TrainingKyungnam UniversityMarket Research TrainingKorea Ceramic FoundationCustomer & Persona TrainingFarmscoMBA Marketing TrainingNongHyup Anseong Training InstituteMarketing TrainingNongHyupMarketing TrainingHanbat National UniversityConsumer & Marketing Trends LectureNongHyupMarketing Trends LectureNongHyup2023 Marketing Trends LectureStart House, Hanbat National UniversityConsumer & Marketing Trends LectureHanbat National University2023 Marketing Trends LectureHanbat National University2023 Marketing Trends LectureOnoma Hotel2023 Marketing Trends LectureDaejeon-Chungcheong Early-Stage Startups2023 Marketing Trends LectureSheikh Khalifa Specialty HospitalMarketing TrainingSheikh Khalifa Specialty HospitalMarketing TrainingSheikh Khalifa Specialty HospitalMarketing TrainingHarim GroupMBA MarketingHarim GroupMBA MarketingHarimMarketing TrainingHarimMarketing TrainingKorea Social Investment FoundationMarketing Strategy MentoringBioplanSales & Marketing TrainingBioplanSales & Marketing TrainingGongju Garden Culture InstituteMarketing MentoringKolon IndustriesIn-House MBA Marketing TrainingKolon IndustriesIn-House MBA Marketing TrainingHankuk PaperMarketing Strategy TrainingHankuk PaperMarketing Strategy Training
24 reviews in 2022
Korea Tourism OrganizationMarketing Trends and Strategy Planning Special LectureKorea Tourism OrganizationMarketing Trends and Strategy Planning Special LectureNongHyupMarketing Fundamentals TrainingOffice Hub2022 Consumer Trends TrainingSheikh Khalifa Specilty HospitalMarketing Training 4/4 (English)Sheikh Khalifa Specilty HospitalMarketing Training 4/4Sheikh Khalifa Specilty HospitalMarketing Training 3/4 (English)Sheikh Khalifa Specilty HospitalMarketing Training 2/4 (English)Sheikh Khalifa Specilty HospitalMarketing Training 3/4Sheikh Khalifa Specilty HospitalMarketing Training 2/4Sheikh Khalifa Specilty HospitalMarketing Training 1/4 (English)Sheikh Khalifa Specilty HospitalMarketing Training 1/4Korea National University of Cultural HeritageLatest Consumer TrendsNongHyup2022 Consumer Trends Special LectureGNPT KoreaMarketing & Sales Special LectureGNPT KoreaMarketing & Sales Special LectureNongHyupLatest Marketing & Consumer TrendsAgricultural Processed Food DistributorMarketing StrategyKyonggi UniversityDesign Thinking and Marketing StrategyLotte Data CommunicationMarketing Strategy PlanningFederation of Korean IndustriesESG and Metaverse MarketingNongHyup Economic HoldingMarketing Strategy PlanningSGS KoreaMarketing TrendsFederation of Korean IndustriesESG Marketing and the Metaverse
15 reviews in 2021
Mungyeong Agricultural Technology CenterRemote Marketing MentoringMungyeong Agricultural Technology CenterMarketing MentoringLotte Data CommunicationMarketing Strategy for Discovering New Market OpportunitiesLotte Data CommunicationMarketing Strategy for Discovering New Market OpportunitiesKyonggi UniversityDesign Thinking and Marketing Strategy Guest LectureSafety Equipment & Solutions CompanyMarketing ConsultingKyonggi UniversityDesign Thinking and Marketing Strategy Guest LectureSGS KoreaMarketing Trends Guest LectureRemote SessionMarketing Consulting & MentoringAgricultural Processed Food DistributorMarketing Strategy ConsultingNongHyup Economic HoldingOnline and Offline Marketing Strategy Guest LectureKorea SMEs and Startups Agency Youth Startup AcademyStartup Clinic Marketing CoachingChungbuk National University Career Support CenterCareer Education for Consumer Studies MajorsDoosan InfracoreMarketing for International EmployeesAnsan Social Economy Support CenterBusiness Model Review and Marketing Consulting
5 reviews in 2020
Gyeonggi Job FoundationPost-COVID Marketing Strategy TalkGyeonggi Women's Development CenterMarketing & Sales MentoringAnsan Social Economy Support CenterZoom Marketing ConsultingGyeonggi Job FoundationMarketing Strategy Zoom Class for COVID ResponseDongyang UniversityMarketing Training
35 reviews in 2019
Catholic University of KoreaSales & Marketing Skills Training, Session 6Catholic University of KoreaSales & Marketing Skills Training, Session 5Catholic University of KoreaSales & Marketing Skills Training, Session 4Catholic University of KoreaSales & Marketing Skills Training, Session 3 of 12Catholic University of KoreaSales & Marketing Skills Training, Session 2Catholic University of KoreaSales & Marketing Skills Training, Session 1Ansan Social Economy Support CenterMarketing & Sales TrainingYeungnam University Innopolis CampusGuest Lecture: Commercialization Strategy & Social MarketingChung-Ang UniversityMarketing & Sales Skills Guest LectureCatholic University of KoreaSales & Marketing Skills Training, Session 8 of 8Catholic University of KoreaSales & Marketing Skills Training, Session 7 of 8Catholic University of KoreaSales & Marketing Skills Training, Session 6 of 8Catholic University of KoreaSales & Marketing Skills Training, Session 5 of 8Catholic University of KoreaSales & Marketing Skills Training, Session 4 of 8Catholic University of KoreaSales & Marketing Skills Training, Session 3 of 8Catholic University of KoreaSales & Marketing Skills Training, Session 2 of 8Catholic University of KoreaSales & Marketing Skills Training, Session 1 of 8Shinhan UniversitySales & Marketing Skills Training, Session 10 of 10Shinhan UniversitySales & Marketing Skills Training, Session 9 of 10Chung-Ang UniversitySales & Marketing Skills Training, Session 10 of 10Shinhan UniversitySales & Marketing Skills Training, Session 8 of 10Gyeonggi Women’s Development CenterMarketing & Sales MentoringChung-Ang UniversitySales & Marketing Skills Training, Session 9 of 10Chung-Ang UniversitySales & Marketing Skills Training, Session 8 of 10Shinhan UniversitySales & Marketing Skills Training, Session 7 of 10Chung-Ang UniversitySales & Marketing Skills Training, Session 7 of 10Shinhan UniversitySales & Marketing Skills Training, Session 6 of 10Chung-Ang UniversitySales & Marketing Skills Training, Session 6 of 10Shinhan UniversitySales & Marketing Skills Training, Session 5 of 10Shinhan UniversitySales & Marketing Skills Training, Session 4 of 10Chung-Ang UniversitySales & Marketing Skills Training, Session 4 of 10Shinhan UniversitySales & Marketing Skills Training, Session 3 of 10Chung-Ang UniversityMarketing Skills Training, Session 3 of 10Chung-Ang UniversitySales & Marketing Skills Training, Session 1 of 10ETRI (Electronics and Telecommunications Research Institute)Marketing Guest Lecture
34 reviews from 2018
Gangseo Women’s Career Re-entry CenterGuest lecture: Preparing your marketing strategy for the Fourth Industrial Revolution and the US-China trade warDaegu Gyeongbuk Design CenterGuest lecture: Building a marketing strategy for a rapidly changing business environmentChilgok County Mid-Career Tech Startup CenterGuest lecture: Analyzing the rapidly changing marketing macro-environmentHwaseong Women’s Startup Platform KkummaruMarketing ConsultingThe Shilla Hotels & ResortsViral Marketing TrainingThe Shilla Hotels & ResortsMarketing Strategy Development Training and PracticeDaejeon Chungnam Green UnionMarketing & PR ConsultingFair Travel Agency Gonggam ManseMarketing ConsultingOasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 5 of 5Oasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 4 of 5Oasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 3 of 5Oasis Co., Ltd.Marketing Consultant Training, Session 2 of 5Hotel ShinMarketing Environment Analysis Training and PracticeOasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 1 of 5The Shilla Hotels & ResortsMarketing Environment Analysis Training and PracticeSME Training InstituteMarketing TrainingSMBA Honam Training InstituteBusiness Diagnosis Academy / Marketing TrainingSungkyul UniversitySales & Marketing Job Training: Fundamentals of Running an ExhibitionSungkyul UniversitySales & Marketing Job TrainingSungkyul UniversitySales & Marketing Job TrainingJoin Co., Ltd.Marketing Macro-Environment Analysis and Value Proposition TrainingSungkyul UniversitySales & Marketing Job TrainingSungkyul UniversitySales & Marketing Job TrainingOasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 5 of 5Oasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 4 of 5Sungkyul UniversitySales & Marketing Job TrainingOasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 3 of 5Tire BankMarketing guest lectureOasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 2 of 5Sungkyul UniversitySales & Marketing Job Training, Session 1Oasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 1 of 5Junes Global KoreaGuest lecture: Using the J-mobile online marketing toolWanju County OfficeGuest lecture: Smart work & personal brandingGongju City Agricultural Technology CenterGuest lecture: Gongju chestnut marketing strategy
26 reviews in 2017
SME Training InstituteMarketing TrainingSBC Daegu-Gyeongbuk Training InstituteMarketing TrainingSeoul Car Rental Business AssociationMarketing & Value Proposition Guest LectureKAIST Startup InstituteMarketing Guest LectureSeoul Startup HubPractical Business Marketing Training You Can Apply Right AwayOasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 5 of 5Oasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 4 of 5Oasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 3 of 5Oasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 2 of 5Oasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 1 of 5NH FeedMarketing & Value Proposition Guest LectureNH FeedMarketing Value Proposition Guest LectureNH FeedMarketing Value Proposition Guest LectureShinhan BankMarketing Strategy Development TrainingSBC Daegu-Gyeongbuk Training InstituteMarketing TrainingChung-Ang University Anseong CampusUnderstanding Marketing & Sales RolesChung-Ang University Anseong CampusUnderstanding Marketing & Sales RolesChung-Ang University Anseong CampusUnderstanding Marketing & Sales RolesChung-Ang UniversityUnderstanding Marketing & Sales RolesChung-Ang University Anseong CampusUnderstanding Marketing & Sales RolesPublic Procurement ServiceMarketing Made Easy and Fun: Guest LectureOasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 5 of 5Oasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 3 of 5Oasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 2 of 5Oasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 1 of 5Seowon Valley Country ClubMarketing Positioning & Value Proposition
32 cases from 2016
Hanuri Open EducationMarketing Promotion and Value Proposition TalkJeju TechnoparkMarketing and Value Proposition TalkChungnam National University, Dept. of ChemistryMarketing Mindset and Value Proposition TalkKyungil University, Dept. of ArchitectureChallenge Spirit and Marketing Mindset TalkGyeonggi Content AgencyMarketing TalkHanuri Open Education Sales ManagersFull-Day Marketing TrainingGyeonggi Content AgencyMarketing TalkKPFMarketing Training to Strengthen Sales CompetenciesSmithers-OasisPreserved Flower Marketing Consultant Program, Session 4Smithers-OasisPreserved Flower Marketing Consultant Program, Session 3Samsung Electronics Marketing Job Training Program, Session 4Marketing TrainingSmithers-Oasis Preserved Flower Marketing Consultant ProgramMarketing Training, Session 1Smithers-Oasis Preserved Flower Marketing Consultant ProgramMarketing Training, Session 1Samsung Electronics Marketing Job Training Program, Session 3Marketing TrainingSamsung Electronics Marketing Job Training Program, Session 2Marketing TrainingSamsung Electronics Marketing Job Training ProgramMarketing Training, Session 1HuonsFun Marketing Talk, Part 3HuonsFun Marketing Talk, Part 2TMCKEnvironment Analysis and Positioning, Class BTMCKEnvironment Analysis and Positioning, Class AHuonsFun Marketing TalkDongjak Women’s New Job CenterMarketing Training, Session 5 of 5Dongjak Women’s New Job CenterMarketing Training, Session 4 of 5Dongjak Women’s New Job CenterMarketing Training, Session 3 of 5Dongjak Women’s New Job CenterMarketing Training, Session 2 of 5Gyeonggi Council of Social WelfareMarketing and PR TalkIlyang PharmaceuticalBusiness & Marketing Strategy Lessons from Joseon HistoryOasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 5 of 5Oasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 4 of 5Oasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 3 of 5Oasis Co., Ltd.Preserved Flower Marketing Consultant Training, Session 2 of 5Oasis Co., Ltd.Preserved Flower Marketing Consultant Training
42 reviews in 2015
Ministry of Science, ICT and Future Planning'&'National IT Industry Promotion AgencyMarketing ConsultingMinistry of Science, ICT and Future Planning&National IT Industry Promotion AgencyMarketing ConsultingPusan National UniversityMarketing SeminarSmall Enterprise and Market ServiceMarketing SeminarSunjin Co., Ltd.Marketing & Sales Training (English) (John Kim, Nanum Consulting) 2Sunjin Co., Ltd.Marketing & Sales TrainingGwangju Institute of Science and TechnologyMarketing TrainingSmall and Medium Business Administration, Small Enterprise and Market ServiceMarketing SeminarSmithers OasisMarketing TrainingHanwha ResortMarketing SeminarSmithers OasisMarketing TrainingCheonan Youth Startup AcademyMarketing TrainingSmithers OasisMarketing TrainingSeoul Business AgencyDistribution Marketing Training2015 Small Business University School of ManagementMarketing SeminarSmithers OasisMarketing TrainingKorea Industrial Complex Corporation, Jeonbuk Regional OfficeStorytelling MarketingSmithers Oasis'Marketing TrainingHanyang University ERICA Campus Startup Incubation CenterMarketing Mentoring in the Incubation Capacity-Building ProgramSME Training InstituteMarketing TrainingHyundai Heavy IndustriesMarketing Skills TrainingKyungil University Startup Support CenterMarketing TrainingHyundai Heavy IndustriesMarketing TrainingSME Training InstituteMarketing TrainingUijeongbu Commercial District Revitalization FoundationMarketing SeminarSME Training Institute Youth Startup AcademyMarketing TrainingCareer Counseling AssociationMarketing and Promotion Techniques for InstructorsSME Training InstituteMarketing TrainingHyundai Heavy IndustriesMarketing Skills TrainingChung-Ang University Storytelling Research InstituteMarketing Strategy Lessons from War and BattleGyeongsang National University Executive ProgramMarketing Strategy Lessons from War and BattleSME Research Institute Startup AcademyFull-Day Marketing TrainingChungnam SME Training Institute Youth Startup AcademyMarketing TrainingThe-K Non-Life InsuranceMarketing TrainingThe-K Non-Life InsuranceMarketing Skills TrainingKyungpook National University Industry-Academic Cooperation FoundationMarketing TrainingSME Research Institute Startup AcademyFull-Day Marketing TrainingSME Training Institute Startup AcademyPractical Marketing TrainingKorea Food Service Industry Association Central Training CenterIT Marketing SeminarRaonbizMarketing SeminarKorea Food Service Industry Association Central Training CenterIT MarketingONIA Healing LampActionable, High-Efficiency Marketing
35 reviews from 2014
Ezwel Fair Co., Ltd.'Marketing StrategyEzwel Fair Co., Ltd.Marketing StrategyEzwel Fair Co., Ltd.'Marketing StrategyEzwel Fair Co., Ltd.Marketing StrategyEzwel Fair Co., Ltd.Marketing Strategy TrainingEzwel Fair Co., Ltd.Marketing StrategyGwangju Institute of Science and Technology (GIST)Marketing Strategy & Business Plan WritingEzwel Fair Co., Ltd.Marketing StrategyEzwel Fair Co., Ltd.Marketing StrategyAdmix M Co., Ltd.Online MarketingSmall and Medium Business Corporation (SBC) Ansan Training InstitutePractical Marketing StrategyChungbuk Technopark, Okcheon BranchPractical Marketing StrategyCredit UnionPractical Marketing StrategySBC Honam Training InstitutePractical Marketing StrategyAnsan SME Training Institute, 8th Youth Entrepreneurship AcademyPractical MarketingSBC Busan-Gyeongnam Training Institute (Jinhae)Practical MarketingGIST Startup Support CenterPractical MarketingGlobal Talent Education InstituteMarketing Training for Elementary School StudentsSunjin Co., Ltd. (overseas expatriates and locally hired executives)Marketing Training in EnglishAnsan SME Training Institute, Youth Startup AcademyPractical MarketingAnsan SME Training Institute, Youth Startup AcademyPractical MarketingChungnam SME Training Institute, Youth Startup AcademyPractical MarketingSME Training Institute, Youth Startup AcademyPractical MarketingSME Training Institute, Youth Startup AcademyPractical MarketingSBC Honam Training Institute, Youth Startup AcademyPractical MarketingKyungil University Startup Support GroupPractical MarketingEduup Lifelong Education InstituteWinning Marketing & Sales StrategyKumho TireChannel MarketingKorea Industrial Complex CorporationMarketing SeminarHyundai Heavy IndustriesMarketing Skills TrainingHyundai Heavy IndustriesMarketing Skills TrainingKumho TireDistribution and Channel MarketingHyundai Heavy IndustriesPractical MarketingHyundai Heavy IndustriesPractical MarketingHankook Tire HeadquartersMarketing Skills Training for New Hires
12 cases from 2013
Daejeon UniversityBrand Marketing StrategyKorea Association of Health PromotionSocial Marketing for HospitalsSME Training Institute, HonamPractical Marketing StrategySME Training InstituteMarketing Success Strategies Through Case StudiesYonsei University Future Education CenterPractical Marketing StrategySME Training InstitutePractical Marketing StrategySME Training InstituteMarketing Success Strategies from Real CasesSME Training InstitutePractical Marketing StrategySangmyung UniversityMarketing Guest LectureSME Training Institute Youth Startup AcademyPractical MarketingKorean Council for University EducationPlanning and Marketing StrategySME Training InstitutePractical Marketing Strategy
4 reviews from 2012
Mediana (Wonju)Talk on Why Marketing MattersDong-eui University (Busan)Marketing Positioning TalkKorea Association of Health PromotionMedical Mobile MarketingChungbuk TechnoparkPractical Marketing Strategy

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Courses on This Topic

We deliver the training exactly as reviewed, or redesign it for your company’s audience and schedule.

📚 Marketing Strategy Workshop📚 Practical Marketing Strategy📚 Marketing Trends Special Lecture📚 Consumer Purchase Psychology📚 CX (Customer Experience)

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For marketing strategy and marketing basics training, pick the format, hours, and group size in the quote calculator for an instant estimate. Enter the number of sessions, hours, and participants to see the estimated instructor fee right away. Then message us, and we will send a proposed program within 24 hours.

FAQ

Is it also useful for employees outside the marketing department?

When sales, development, and planning teams understand the basic flow of marketing, cross-team communication gets faster. For non-marketing teams, a half-day course focused on key terms and the overall flow is the right fit.

Does a strategy workshop produce a deliverable?

You leave with a draft marketing plan. Your team writes it themselves, from market, customer, and competitor analysis through positioning and key priorities. We collect materials in advance and work with your company’s own numbers.

Does the consumer trends seminar change every year?

It changes every year. We rebuild it annually around that year’s consumer trends and their impact on your industry. It is often delivered as a company-wide talk at the start of the year or ahead of a sales meeting.

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🎯 B2B Marketing🤝 B2B Sales🚀 Startup Marketing & Consulting📊 Business Plans & Investor Pitching💡 Design Thinking📱 Digital, Social & Content Marketing🌏 Global Marketing, Export & Sales🤖 AI Skills, Generative AI & Vibe Coding🌐 Cross-Cultural & Global Communication⚖️ Business Negotiation🎤 Presentations, Reports & Proposals🧭 Leadership & Communication👥 Understanding Millennials & Gen Z🎓 Internal Instructor Development♟️ Business Strategy & Market Analysis🧩 Problem Solving, Planning & Creativity🔭 Industry 4.0, Digital Transformation & Trends🧑‍💼 Careers & Job Roles🗣️ Training Delivered in English