Training Reviews · On-site References

'B2A Marketing Special Lecture' – Instructor John Kim / Samsung SDS

2026-11-05

📋 Training at a Glance
Client Samsung SDS · Date 2026-11-05 · Topic B2A Marketing Special Lecture · Instructor John Kim, Lead Instructor
👤 About John Kim →📚 Corporate Training Courses →🗂 ‘Marketing Strategy & Basics’ Reviews →
Today I gave a two-hour talk and hands-on session at Samsung SDS's Solutions Business B2B Marketing Exchange. About 30 marketing and planning managers joined. This one took a lot of preparation: 20+ hours... I turned my PPT into HTML and wired an AI API into the slides, so that as I explained, I could show real results appear on the spot. For the hands-on part, participants logged in on their smartphones, worked with the AI themselves, and we put their results up on the main screen to review together. It was a first-time external instructor for the client, a system I had never used before, and a ban on using the instructor's own laptop, so honestly I was incredibly nervous. It reminded me of my first corporate lecture in Busan in 2012... There were a few tense moments along the way, but we got through to the end without any major errors, and the mood was good, which was a relief. The topic that came up most that day followed this line of thinking: on the B2B customer side, the Initiator changes far too quickly; in the end the counterpart is not a company but an 'individual'; so B2B needs digital marketing too. Yet at some point, AI agents become the customer before the individual does. It seems AI now searches, compares, and shortlists before the manager looks anything up personally. So alongside content for people, we also need to make sure AI can find our company, read it correctly, and recommend it, which is what people now call AEO and GEO. Even before that, we need to draw a line between what we hand off to agents and what people do. In a field where the right answer keeps changing, finding the most flexible approach and adapting fastest is, in the end, still up to people.
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FAQ

  • Client: Samsung SDS
  • Date: 2026-11-05
  • Topic: B2A Marketing Special Lecture
  • Instructor: John Kim

Today I gave a two-hour lecture and hands-on session at Samsung SDS’s Solution Business B2B Marketing Exchange. About 30 marketing and planning managers took part. This time, preparation honestly took a lot of time.…

This is a customized on-site corporate training program on the topic “B2A Marketing Special Lecture.” Nanum Consulting designs the curriculum around each company’s audience and level.
Yes. As in the Samsung SDS case, we tailor the “B2A Marketing Special Lecture” curriculum to your company’s audience and level. It typically runs as a 4-hour intensive course, available in person or online.