Training Reviews · On-site References

'Startup Marketing Special Lecture' by Instructor John Kim / K-water

2026-10-28

📋 Training at a Glance
Client K-water · Date 2026-10-28 · Topic Startup Marketing Special Lecture · Instructor John Kim, Lead Instructor
👤 About Instructor John Kim →📚 Related Course: Startup Marketing Strategy →🗂 “Startup Marketing & Startup Consulting” Reviews →
This morning I gave an advanced lecture at the K-water Everyone’s Startup Season 2 bootcamp at Hotel Onoma in Daejeon. The topic was how to find your product’s first customer. It was originally scheduled for 50 minutes, but with Q&A it grew to 80. Sixteen teams attended. I split the target buyers into three groups: consumers, businesses, and public institutions. For each, we went in order: who buys, what frustrates them, how to reach them, and how to get the word out. In the second half, I put each of the 16 teams’ products up on a slide, and together we worked through who the first customer is, what value to deliver, and what tasks to hand off to an AI agent. One thought kept coming back to me while I prepared. We are moving toward a world where AI agents shortlist candidates before a person searches and chooses on their own. Market research, building a customer list, writing the first email: an agent can do each in a few minutes. So what is left for a founder to do? I think it comes down to three things: choosing one first customer yourself, meeting that person and hearing what really frustrates them, and laying out your story clearly enough that an agent can find your product. Having reviewed dozens of business plans as a judge, the box I saw left empty most often was, in the end, the first customer. After the session, the K-water startup managers took my business card and told me it was the best lecture they had heard, and that even though my speaking fee is high, they would be sure to get in touch.^^b
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FAQ

  • Client: K-water (Korea Water Resources Corporation)
  • Date: 2026-10-28
  • Topic: Startup Marketing Special Lecture
  • Instructor: John Kim

This morning I gave an advanced lecture at the K-water Everyone's Startup Season 2 Bootcamp at Hotel Onoma in Daejeon. The topic was how to find your product's first customers. It was originally planned for 50 minutes, but we added Q&A and ran 80 minutes…

The “Startup Marketing Special Lecture” is delivered through Nanum Consulting’s “Startup Marketing Strategy” course. This 8-hour course, led by John Kim, CEO of Nanum Consulting, is a practical corporate training program that covers everything from startup fundamentals to B2C and B2B marketing strategy. View the “Startup Marketing Strategy” course →
Yes. As in the K-water case, the “Startup Marketing Special Lecture” is delivered with a curriculum tailored to your company’s audience and level. It is usually run as a 4-hour intensive course, and both in-person and online delivery are available.