🚀 Startup & Career
Startup Marketing Strategy
⏱ Duration8 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeGain business strategy knowledge, the foundation of startup marketing
This 8-hour Startup Marketing Strategy course, led by John Kim, CEO of Nanum Consulting, is a practical corporate training program. It takes learners systematically from the basic concepts of starting a business through B2C and B2B marketing strategy. The course has four core modules that build systematic, creative thinking for startup marketing. Participants develop skills step by step, from foundational startup knowledge to problem-solving through hands-on simulation. The curriculum balances theory with practice and focuses on building real startup marketing skills. It is proven through Nanum Consulting's experience training 50+ major corporations and institutions.
💻 Start learning this topic with an online course →Who is this course for?
This course suits aspiring founders, early-stage entrepreneurs in years 1–3 of their business, and SME owners and marketing managers who want to rethink the marketing strategy of an existing business. It is especially helpful for startups and small business owners who need to build a systematic marketing strategy.
What will you learn?
- Build structured, creative thinking to strengthen startup marketing skills
- Systematically learn the foundational knowledge of startup marketing
Curriculum
Module 1: Startup Basics
- Conditions for business viability and the startup mindset
- The Entrepreneurial Mindset and Qualities
- Innovative startup case studies
- Defining networking and how to manage it
Module 2: Startup Marketing Strategy Fundamentals
- External and internal environment analysis techniques (exercise)
- PEST, 3C, 4P, 5Forces, STP
- Biz Model Canvas
- Value Chain, SWOT, BCG
Module 3: B2C and B2B Marketing Strategy
- Characteristics and process of B2C and B2B marketing
- The Value Proposition in B2B Marketing
- Marketing for new overseas markets
- CRM and Social Media Marketing
Module 4: Practical simulation and problem-solving
- Running trade shows and securing agents
- Choosing distribution channels and customer acquisition approaches
- Business Model Canvas
- Real problem-solving case studies
Expected results / After the course
- Gain business strategy knowledge, the foundation of startup marketing
- Learn how to manage customers and run CRM
On-site training references
Myongji University Startup Support CenterKumoh National Institute of TechnologyPusan National UniversityChosun UniversityKorea UniversityKorea National University of TransportationSmall and Medium Business AdministrationSMB Human Resources Development InstituteTechnoparkKyungnam UniversityKorea Ceramic FoundationKyungil University Startup Support CenterInje UniversityUniversity of UlsanWonkwang UniversityAnsan UniversityGyeonggido Business & Science AcceleratorKyungil UniversityMungyeong CollegeSmall Business Training Institute (Taebaek)Sunui TechnoparkKBIZ (Korea Federation of SMEs)Chungnam National UniversityK-waterHonam Training InstituteGyeonggi Women's Development CenterGimje Youth Space IdaOasis Co., Ltd.GISTChilgok-gun Middle-Aged Tech Startup Centerand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Recommended online courses
Start with an Online Course
Before you book on-site training, preview the essentials of this topic in an online course.
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
This course suits aspiring founders, early-stage entrepreneurs in years 1–3 of their business, and SME owners and marketing managers who want to rethink the marketing strategy of an existing business. It is especially helpful for startups and small business owners who need to build a systematic marketing strategy.
With a practical focus on winning 'PAYING CUSTOMERS' and a board-game-style startup journey simulation, you learn theory and practice at the same time. The course covers tailored marketing strategies for B2C and B2B along with real problem-solving cases, giving you know-how you can apply right away.
The 8-hour course can be delivered as one intensive day or split into two 4-hour days. Pricing varies with the number of participants and company size, and we provide an exact quote tailored to you on inquiry.
John is an expert instructor who has delivered startup marketing strategy training at many small and medium-sized businesses, startup accelerators, and startup support centers. His practice-driven lectures, based on hands-on experience, and consulting tailored to each company's situation have earned high satisfaction.
Startup Marketing Strategy
This 8-hour Startup Marketing Strategy course, led by John Kim, CEO of Nanum Consulting, is a practical corporate training program. It takes learners systematically from the basic concepts of starting a business through B2C and B2B marketing strategy
Training objectives
- Build structured, creative thinking to strengthen startup marketing skills
- Systematically learn the foundational knowledge of startup marketing
Expected results
- Gain business strategy knowledge, the foundation of startup marketing
- Learn how to manage customers and run CRM
Curriculum
Module 1Module 1: Startup Basics
- Conditions for business viability and the startup mindset
- The Entrepreneurial Mindset and Qualities
- Innovative startup case studies
- Defining networking and how to manage it
Module 2Module 2: Startup Marketing Strategy Fundamentals
- External and internal environment analysis techniques (exercise)
- PEST, 3C, 4P, 5Forces, STP
- Biz Model Canvas
- Value Chain, SWOT, BCG
Module 3Module 3: B2C and B2B Marketing Strategy
- Characteristics and process of B2C and B2B marketing
- The Value Proposition in B2B Marketing
- Marketing for new overseas markets
- CRM and Social Media Marketing
Module 4Module 4: Practical simulation and problem-solving
- Running trade shows and securing agents
- Choosing distribution channels and customer acquisition approaches
- Business Model Canvas
- Real problem-solving case studies
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)