⏱ Training hours4 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeFounders start acting differently right away
Startup Mentoring with John Kim, CEO of Nanum Consulting, is a hands-on, 4-hour intensive that helps you build a startup plan you can put to work right away. The assessment module walks through everything from your idea to market potential, and the solution module builds a strategy tailored to you. Instead of theory, it draws on know-how proven in real startups to raise participants’ odds of success. It tackles the key issues of the early stage and gives you concrete methods for building a sustainable business model. The curriculum draws on Nanum Consulting’s experience training 50+ major corporations and institutions.
Who is this course for?
The program is for aspiring founders, early-stage founders, and entrepreneurs considering a pivot. It is especially well suited to those who have a business idea but have not yet settled on a concrete direction for execution.
What will you learn?
- Establish a startup solution you can apply right away
Curriculum
Module 1: Status review
- Detailed review of the business model
- Identify target customers and classify your industry
- Identify customers' unmet needs
- Discuss the value proposition
- Classify the buying center and identify each member’s pain points
- Discuss ways to build a customer database
Module 2: Solution proposal
- Get the big picture of digital marketing
- Discuss channels for each target customer segment
- Discuss how to run the business based on the founder’s situation
- Learn how to outsource YouTube channel management
- Review online and offline distribution methods
- Introductions to field experts and distribution channels
Expected results / After the course
- Founders start acting differently right away
On-site training references
Kyungil UniversityGangneung Science & Industry Promotion AgencyGyeonggi Business & Science AcceleratorChungnam National UniversityPusan National UniversitySeowon UniversityYeungnam UniversityDankook UniversityUniversity of SeoulUniversity of Seoul Startup Support CenterKorea SMEs and Startups AgencyYouth Startup AcademyMungyeong Agricultural Technology CenterGyeonggi Job FoundationAnsan Social Economy Support CenterGyeonggi Women's Skills Development CenterChilgok Senior Tech Startup CenterNanumi.netChungbuk Middle-Aged Tech Startup CenterGyeonggi South KkummaruGwangju Institute of Science and TechnologySeoul Global CenterN15Daegu Youth Startup AcademyNanum ConsultingGyeonggi Women's Skills Development InstituteGlobal SquareUniversity of Seouland more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
The program is for aspiring founders, early-stage founders, and entrepreneurs considering a pivot. It is especially well suited to those who have a business idea but have not yet settled on a concrete direction for execution.
This is not a one-way lecture but individually tailored mentoring. It is a practical, consulting-style program: we assess each participant's situation through a status review, then propose concrete solutions to fit it.
In four hours of focused 1:1 mentoring, you identify your core issues and arrive at actionable solutions. The session is short, but the personalized approach delivers dense, practical results.
We have delivered startup mentoring at numerous startup incubators, entrepreneurship support centers, and corporate venture programs. Drawing on real startup success stories and extensive field experience, we provide mentoring you can apply to your work right away.
Startup Mentoring
John Kim, CEO of Nanum Consulting, leads this practical 4-hour intensive startup mentoring program to establish a startup solution you can apply right away. In the assessment module, you systematically analyze everything from your startup idea
Training objectives
- Establish a startup solution you can apply right away
Expected results
- Founders start acting differently right away
Curriculum
Module 1Module 1: Status review
- Detailed review of the business model
- Identify target customers and classify your industry
- Identify customers' unmet needs
- Discuss the value proposition
- Classify the buying center and identify each member’s pain points
- Discuss ways to build a customer database
Module 2Module 2: Solution proposal
- Get the big picture of digital marketing
- Discuss channels for each target customer segment
- Discuss how to run the business based on the founder’s situation
- Learn how to outsource YouTube channel management
- Review online and offline distribution methods
- Introductions to field experts and distribution channels
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)