Today I taught a Korea Epson channel workshop in Buyeo. Two seminar rooms ran at the same time. In one, instructor Kwangdong Min covered survival strategies for red-ocean markets, and I spent three afternoon hours with the owners of dealerships in the textile and signage fields. It was originally planned as a lecture, but at the request of the Epson manager, we turned it into a participatory session with group discussions. The first part was digital marketing with AI: customers now ask AI instead of using a search box, so what does our store need to do to show up in those answers? The second part looked at economic trends and consumer trends, and four groups discussed how to apply them to their own fields and then presented.
While preparing, one thought kept coming back to me. AI agents now handle a good share of writing promotional copy, building product detail pages, and tuning content to rank in search. So what is left for a dealership owner to do? Deciding who our customers are, listening firsthand to what frustrates customers on the ground, and judging whether what AI produces is really our store’s story. In the end, I believe that part stays with the owner. During the break, the owners suddenly applauded, and honestly I was a bit surprised. After the session, many asked me to contact them separately about training or consulting, and the Epson manager also came back to say a follow-up training session seems necessary. Great work this week, everyone. ^^b
Today I taught a Korea Epson channel workshop in Buyeo. Two seminar rooms ran at the same time. In one, instructor Kwangdong Min covered survival strategies for red-ocean…
The “AI-Powered Marketing Training” session is delivered as Nanum Consulting’s “AI-Powered Digital Marketing” course. This 4-hour intensive corporate training program covers everything from planning AI automation strategies to applying them in practice across a range of marketing channels. View the “AI-Powered Digital Marketing” course →
Yes. As in the Epson Korea case, ‘AI-Powered Marketing Training’ is tailored to your company’s audience and skill level. It typically runs as a four-hour intensive course, available on-site or online.