Training Reviews · On-site References

'B2B Value Proposition Training' — Instructor John Kim / Doosan Bobcat

2026-10-21

📋 Training at a Glance
Client Doosan Bobcat · Date 2026-10-21 · Topic B2B Value Proposition Training · Instructor John Kim, Lead Instructor
👤 About Instructor John Kim →📚 Related Course: B2B Value Proposition →🗂 “B2B Marketing” Reviews →
Today I gave a special lecture to Doosan Bobcat dealer owners at the Seoul School of Advanced Studies. My session was scheduled for the afternoon, but I arrived two hours early. The HR director was worried about whether the flow of the whole event would hold together, and I felt I needed to know what the previous speaker would cover before I went on. As a result, I listened to the talk by Chairman Hyojun Kim of Mirae Consulting Group, the speaker before me, from beginning to end. I had known his name for a long time, but this was the first time I had heard him speak in person. There was a lot to learn from him as a speaker, and it was also a good experience simply as a member of the audience. My lecture was structured to pick up from the CX topics the Chairman had covered. Since he had set the big picture, I focused on bringing that content down to the dealership floor. I talked about what the owners can actually change when they first meet a customer, when they deliver equipment, and when they handle after-sales service. Because the audience were owners who run their own dealerships, I prepared material they could use in their showrooms the very next day rather than theory. There were many questions. Most described a situation each owner is facing in the field and asked what to do in that case. The time I spent answering questions is more memorable to me than the moment the lecture ended. On my way out, the HR director personally came to see me off. “You prepared a lot. It was great. Thank you for your hard work.” It was a short remark, but it carried weight coming from the person who had wanted the sessions before and after to connect as one. I think the two hours I spent arriving early to hear the previous lecture were well worth it. Thank you to the Doosan Bobcat HR team and to the dealer owners.
← All Reviews Request Training Related Course: B2B Value Proposition →

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FAQ

  • Client: Doosan Bobcat
  • Date: 2026-10-21
  • Topic: B2B Value Proposition Training
  • Instructor: John Kim

Today I gave a special lecture to Doosan Bobcat dealer owners at the Seoul School of Advanced Science and Technology. The session was in the afternoon, but I arrived two hours early. The HR director was worried about whether the flow of the whole event would be disrupted, and I was too…

The “B2B Value Proposition” training is delivered as Nanum Consulting’s “B2B Value Proposition” course. Led by instructor John Kim, this 4-hour, hands-on course teaches you to build customer-specific value propositions, the core of B2B sales, step by step. See the “B2B Value Proposition” course in detail →
Yes. As in the Doosan Bobcat case, “B2B Value Proposition Training” is delivered with the curriculum tailored to your company’s audience and level. It typically runs as a focused 4-hour program, available both in person and online.