Training Reviews · On-site References

'B2B Digital Marketing Training' — Instructor John Kim / Konkuk University

2026-10-02

📋 Training at a Glance
Client Konkuk University · Date 2026-10-02 · Topic B2B Digital Marketing Training · Instructor John Kim, Lead Instructor
👤 About Instructor John Kim →📚 Corporate Training Programs →🗂 ‘B2B Marketing’ Reviews →
This morning, I taught a 2-hour session, “AI for B2B and Global Marketing,” in the B·MOTION program at Konkuk University’s Campus Town. The audience was 14 people from 12 startups based in Campus Town, and half of them were CEOs. For this session, I changed how I prepare.I asked the program operator in advance for each company’s name and business item, then researched them one by one from public sources. I sorted what I could confirm from their websites and news articles as “Confirmed” and everything else as “Hypothesis.” The deck ran to 150 slides, and I used no well-known outside companies as examples; every case came from the 12 attending companies. I arranged it so that each company appeared at least four times. I ran five live demos with Claude agents: choosing priority industries to target, sequencing entry into overseas markets, building buyer lists, and similar tasks, all run on the spot with the attendees’ actual products. The response was lukewarm at first. These are people who have already heard plenty of general marketing talk and AI tool introductions. The mood changed when the first case put one attendee company’s name on the screen. From then on, everyone was waiting to see when their own company would come up, and almost no one looked at their phone until the end. Afterward, the program staff said they had never seen this approach before and were very pleased. The preparation took several times longer than for a standard session. Still, this confirmed once again that what the founder of an early-stage company needs is not general theory but a concrete answer on who to sell their product to, and in what order. Going forward, I plan to make this the default for corporate training too: collect client information in advance and tailor the cases to it. After the session, I take a car booked through TADA to the next venue.
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FAQ

  • Client: Konkuk University
  • Date: 2026-10-02
  • Topic: B2B Digital Marketing Training
  • Instructor: John Kim

This morning I delivered a two-hour session, “AI for B2B and Global Marketing,” as part of Konkuk University’s Campus Town B·MOTION program. The audience was 14 people from 12 companies based in the Campus Town, and half of them were CEOs…

This is a customized on-site corporate training program on the topic of ‘B2B Digital Marketing Training.’ Nanum Consulting designs the curriculum for this topic around each company’s audience and skill level.
Yes. As in the Konkuk University case, we adapt the curriculum for ‘B2B Digital Marketing Training’ to your company’s audience and skill level. It typically runs as an intensive 4-hour program, and both in-person and online delivery are available.