Training Reviews · On-site References

“B2B Sales Training” by Instructor John Kim / Haesung Group

2026-09-29

📋 Training at a Glance
Client Haesung Group · Date 2026-09-29 · Topic B2B sales training · Instructor John Kim, Lead Instructor
👤 About John Kim →📚 Related program: B2B Sales A to Z →🗂 “B2B Sales” Reviews →
Today we ran the Haesung Group Sales Capability Building foundation course again. Every exercise was done on one real account that each participant actually manages. So that each module's output became the next module's input, we linked the account card, Value Chain, value proposition, and AI-written proposal into a single thread. In the exercise on creating value through terms rather than price, participants came up with proposals such as applying credit terms at the time of shipment, setting a free storage period, settling consignment inventory based on actual usage, and eliminating the late-payment stage of the process. On day two, we set up a proposal harness in Claude. The exercise was to reply to customer emails that arrived in Korean, English, and Chinese. The proposal outline was fixed at six sections, and the AI was told never to invent numbers that were not in the input materials, and to mark them [To be confirmed] instead. Sentences were written with the customer as the subject. Proposals and presentation decks were submitted the same day, and one participant even answered a Chinese email with a presentation in Traditional Chinese. We then had each participant pick one "task I repeat every week" and built 11 automation tools in all. They included a product-line profit-and-loss dashboard, a tool that automatically tallies orders when you upload raw ERP data, a delivery-planning guide that works backward from customer demand to the production start date, and a tool for drafting weekly reports. Most participants were using AI tools for the first time. How well AI training carries over to the job depends on data more than on tools. Companies that first set clear rules for how far and in what way internal data can be used see the results of AI training soonest.
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FAQ

  • Client: Haesung Group
  • Date: 2026-09-29
  • Topic: B2B Sales Training
  • Instructor: John Kim

Today we again delivered the Haesung Group sales capability foundation course. Every exercise was built around one real account that each participant actually manages. The output of each module became the input for the next: the account card, Value C…

The “B2B Sales” training is delivered as Nanum Consulting’s “B2B Sales A to Z” program. Led by John Kim, CEO of Nanum Consulting, “B2B Sales A to Z” is an intensive 8-hour program in which sales representatives and sales teams learn the entire B2B sales process in a structured way. See details of the “B2B Sales A to Z” program →
Yes. As in the Haesung Group case, “B2B Sales Training” is delivered with a curriculum adjusted to your company’s audience and level. It typically runs as an intensive 4-hour program and is available both on-site and online.