Training Reviews · On-site References

“B2B Sales Training” by Instructor John Kim / Haesung Group

2026-09-28

📋 Training at a Glance
Client Haesung Group · Date 2026-09-28 · Topic B2B Sales Training · Instructor John Kim, Lead Instructor
👤 About John Kim →📚 Related program: B2B Sales A to Z →🗂 “B2B Sales” Reviews →
Today was the first day of Haesung Group’s basic sales capability program. I spent the day with people handling B2B sales at Hankuk Paper and Haesung DS. Paper and semiconductor materials differ completely in both products and customers. Yet the points where they clash with their accounts overlapped more than I expected. What do you check first when a price-cut request comes in? Whom do you meet first when the purchasing manager and the end-user department want different things? Where do you read the signal when an long-standing account’s volume starts slipping little by little? The cases that came from the floor were far more concrete and engaging than the examples in the textbook. I skipped a few of the cases I had prepared and filled the time with the participants’ own cases. The best part of today was the session where participants presented their cases to each other and gave feedback. I was reminded again that hearing what a colleague at the next seat went through stays with people longer than an instructor handing out the right answer. In B2B sales, the number of cases one person can experience is limited. There are few accounts, and a single deal takes anywhere from several months to several years. So even within the same company, or the same group, there are surprisingly few occasions to share each other’s experience. If training can create that occasion, I think that alone makes it worthwhile. Tomorrow we continue with the new account development and AI application modules. Thank you to all the participants for taking part so actively, and to everyone who helped prepare the program. Oh, and the capsule hotel nearby was really great. It offers a space and an experience you could never get from lodging at a similar price. Awesome!! ^^b
← All Reviews Request Training Related program: B2B Sales A to Z →

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FAQ

  • Client: Haesung Group
  • Date: 2026-09-28
  • Topic: B2B Sales Training
  • Instructor: John Kim

Today was day one of the Haesung Group Sales Competency Program (Foundations). I spent the day with B2B sales professionals from Hansol Paper and Haesung DS. Paper and semiconductor materials couldn’t be more different in products and customers. Yet when it comes to the client…

The “B2B Sales” training is delivered as Nanum Consulting’s “B2B Sales A to Z” program. Led by John Kim, CEO of Nanum Consulting, “B2B Sales A to Z” is an intensive 8-hour program in which sales representatives and sales teams learn the entire B2B sales process in a structured way. See details of the “B2B Sales A to Z” program →
Yes. As in the Haesung Group case, “B2B Sales Training” is delivered with a curriculum adjusted to your company’s audience and level. It typically runs as an intensive 4-hour program and is available both on-site and online.