🤝 B2B Sales

B2B Sales A to Z

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B2B Sales A to Z training image 1
⏱ Training hours4 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key OutcomeLearn how to manage B2B customer accounts

'B2B Sales A to Z' is an 8-hour intensive course led by John Kim, CEO of Nanum Consulting. It gives sales reps and sales teams a structured walkthrough of the full B2B sales cycle. Three modules cover the B2B sales process, the core skills of a sales rep, and a step-by-step sales sequence you can use on the job right away, taking you from the basics to real-world practice. The curriculum balances theory and hands-on practice, so participants leave with B2B sales skills they can use immediately. It suits everyone from B2B sales beginners to seasoned professionals. The curriculum draws on Nanum Consulting’s experience training 50+ major corporations and institutions.

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Who is this course for?

Designed for B2B sales reps, sales team leaders, and new sales hires. It suits anyone in a sales-related role who wants to learn a structured B2B sales process.

What will you learn?

  • Learn the fundamentals of B2B sales systematically

Curriculum

Module 1: The B2B Sales Process
  • B2B MKT Funnel
  • Lead Generation → Lead Nurturing → Lead Conversion
  • B2B Sales Pipe line
  • Prospecting: Customer Research → Customer Contact
  • Qualification: Customer Diagnosis
  • Proposal: Delivering Value → Solving Problems (VP)
  • Negotiation : Issue making
  • Closing: Contract
Module 2: B2B Sales Rep
  • The Role of a Sales Rep
  • Sales Rep Competencies
  • The Ideal Sales Rep
  • Account Management Skills for Sales Reps
Module 3: The B2B Sales Sequence
  • Customer, Company, Competitor
  • Pain Analysis and Solutions for Each Buying Center (Consensus)
  • Differentiating Your Sales with BATS (Digital Selling)
  • CRM and Sales Organization Management

Expected results / After the course

  • Learn how to manage and serve B2B customers

On-site training references

LX Korea Land Information CorporationHyosung Information SystemsKorea Special GasDaejeon Chamber of Commerce and IndustryLand Information Training InstituteSeowon University Startup Leap Support TeamKorea Land Information CorporationLotte RentalEpson KoreaDB HiTekLX PantosEugene CorporationDaou TechnologyToray GroupKC IndustrialMijin SoltechDanaJoinChungbuk Youth Startup AcademyKyungdong NavienLam ResearchMapal Hi-TechWeidmüller KoreaEdumark and more.

We tailor this course to your company

From diagnosis to execution — Nanum Consulting

FAQ

Designed for B2B sales reps, sales team leaders, and new sales hires. It suits anyone in a sales-related role who wants to learn a structured B2B sales process.
Its hallmark is a curriculum organized from A to Z, covering the B2B sales process, sales rep competencies, and the actual sales sequence. Over 8 hours, theory and practice are balanced.
The course is delivered as 8 hours of intensive training. Specific fees and schedules are quoted to fit your company’s training scale and requirements.
Instructor John Kim is a B2B sales specialist with extensive corporate training experience. Details on specific on-site delivery history and client references are available on request.
Nanum Consulting website QR code — scan with your phone to open

B2B Sales A to Z

'B2B Sales A to Z' is an 8-hour intensive course led by John Kim, CEO of Nanum Consulting. It gives sales reps and sales teams a structured walkthrough of the full B2B sales cycle

Training hours4 hours
FieldB2B Sales
InstructorJohn Kim
Training objectives
  • Learn the fundamentals of B2B sales systematically
Expected results
  • Learn how to manage and serve B2B customers
Curriculum
Module 1Module 1: The B2B Sales Process
  • B2B MKT Funnel
  • Lead Generation → Lead Nurturing → Lead Conversion
  • B2B Sales Pipe line
  • Prospecting: Customer Research → Customer Contact
  • Qualification: Customer Diagnosis
  • Proposal: Delivering Value → Solving Problems (VP)
  • Negotiation : Issue making
  • Closing: Contract
Module 2Module 2: B2B Sales Rep
  • The Role of a Sales Rep
  • Sales Rep Competencies
  • The Ideal Sales Rep
  • Account Management Skills for Sales Reps
Module 3Module 3: The B2B Sales Sequence
  • Customer, Company, Competitor
  • Pain Analysis and Solutions for Each Buying Center (Consensus)
  • Differentiating Your Sales with BATS (Digital Selling)
  • CRM and Sales Organization Management
About the instructor
Instructor John Kim
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)