Training Reviews · On-site References

'B2B Sales Training' by Instructor John Kim / Haesung Group

2026-10-12

📋 Training at a Glance
Client Haesung Group · Date 2026-10-12 · Topic B2B Sales Training · Instructor John Kim, Lead Instructor
👤 About Instructor John Kim →📚 Related course: Automating B2B Sales Lead Generation with AI Agents →🗂 ‘B2B Sales & Selling’ Reviews →
Today we ran Day 1 of the full-day training for Cohort 2 of Haesung Group’s Sales Capability Foundation Program. Participants were junior and associate-level staff from three affiliates: Hankuk Paper, Haesung DS, and Hankuk Package. One company makes paper, one turns that paper into boxes, and one makes semiconductor leadframes. In Cohort 2, we boldly cut the opening concept explanations and moved that time into hands-on practice. We expanded the negotiation drills so they start not from “How much can we discount?” but from “What can we offer besides price?”, and we changed the group presentations so teams share only the key points. The practice material isn’t textbook cases but the accounts participants are handling right now. They fill out an account card, map that customer’s value chain, and then consolidate their work as a team. We also refilled the cases with a heavier weighting toward paper and packaging to fit this cohort’s makeup. Tomorrow covers new account development and the AI application module. Each of the four teams will receive a fictional customer inquiry email, one each in Korean, English, Japanese, and Traditional Chinese, and practice building a proposal with AI. The inquiries run from an annual printing-paper contract with shorter lead times, to moisture resistance and certification requirements for cosmetics cartons, small-batch short-lead-time gable-top paper cartons, and simultaneous multi-plant leadframe supply with total cost, all the kinds of inquiries Haesung affiliates could realistically receive in the field. ^^b
← All Reviews Send an Inquiry Related course: B2B Sales Lead Generation Automation with AI Agents →

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FAQ

  • Client: Haesung Group
  • Date: 2026-10-12
  • Topic: B2B Sales Training
  • Instructor: John Kim

Today I delivered the full-day session on day one of the second cohort of Haesung Group’s Sales Competency Building (Basic) program. The participants were junior and associate-level staff from three affiliates: Hankuk Paper, Haesung DS, and Hankuk Packaging. A company that makes paper, and the companies that turn that paper into boxes…

This ‘B2B Sales Training’ is delivered as Nanum Consulting’s ‘B2B Sales Lead Generation Automation with AI Agents’ course. From lead classification to tailored proposals in 4 hours. See details of the ‘B2B Sales Lead Generation Automation with AI Agents’ course →
Yes. As in the Haesung Group case, we tailor the ‘B2B Sales Training’ curriculum to each company’s audience and skill level. It typically runs as an intensive 4-hour course, available on-site or online.