Training Reviews · On-site References

'B2B Sales Training'_Instructor John Kim / Hyundai Department Store Group

2026-09-22

📋 Training at a Glance
Client Hyundai Department Store Group · Date 2026-09-22 · Topic B2B Sales Training · Instructor John Kim, Lead Instructor
👤 About John Kim →📚 Related program: B2B Sales A to Z →🗂 “B2B Sales” Reviews →
Today I ran a full-day B2B sales program at the Hyundai Department Store Group Human Resources Development Institute. About 30 people from 9 affiliates attended for 7 hours, and their businesses could not have been more different: department store, living, building materials, welfare platform, home shopping, IT, catering, fashion, and duty-free. With that in mind, during preparation I separately developed a sales-role self-assessment and a worksheet as a web app. Each participant would work on their own customer from their phone. But after seeing the morning assessment results, I changed the plan. Fewer people than expected had actually done B2B sales; many worked in partner management, merchandising (MD), planning, and support functions. In the afternoon I regrouped the teams. People from the same affiliate sat together, and each team chose one real customer of its own company. Together they worked out a stakeholder map, value proposition, objection handling, and a forward plan, and turned them into a presentation. Things one person didn’t know were filled in by colleagues from the same company. The one person with sales experience became the benchmark for the whole team. After each presentation, I gave in-depth feedback. I went through it point by point: who the customer is, whether the person who pays and the person who uses are the same, and whether the value proposition is in the customer’s language or our company’s language. Then teams from other affiliates evaluated each other’s presentations. A furniture company listened to a catering company’s contract-renewal problem, and a welfare platform company evaluated a department store’s partner management. Several people said that although they belong to the same group, it was the first time they had heard so much detail about each other’s businesses. Looking back, today you probably learned more from the colleague sitting next to you than from the instructor. It reconfirmed that when B2B sales experience is limited, team-level discussion and peer evaluation work better than individual exercises.
← All Reviews Request Training Related program: B2B Sales A to Z →

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FAQ

  • Client: Hyundai Department Store Group
  • Date: 2026-09-22
  • Topic: B2B Sales Training
  • Instructor: John Kim

Today I led a full-day B2B sales course at the Hyundai Department Store Group Human Resources Development Institute. About 30 people from 9 affiliates attended, and the session ran 7 hours. Department stores, living, building materials, a welfare platform, home shopping, IT, catering…

The “B2B Sales” training is delivered as Nanum Consulting’s “B2B Sales A to Z” program. Led by John Kim, CEO of Nanum Consulting, “B2B Sales A to Z” is an intensive 8-hour program in which sales representatives and sales teams learn the entire B2B sales process in a structured way. See details of the “B2B Sales A to Z” program →
Yes. As in the Hyundai Department Store Group case, “B2B Sales Training” is delivered with a curriculum tailored to your company’s audience and level. It typically runs as a 4-hour intensive program and is available on-site or online.