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'B2B Sales Training' by Instructor John Kim / Haesung Group

2026-10-22

Today I taught day one of Haesung Group’s advanced sales capability course. It is a two-day, 16-hour program for sales managers at the section-chief level and above, and this was the first advanced session. In the morning we started with pipeline management. Each participant re-entered three accounts’ deals by stage and date, then measured days in stage. In the afternoon we moved on to key account management: mapping the buying center, grading accounts, and building an allocation table for how to split time, pricing, and service by grade. We finished by building a one-page value proposition for tomorrow’s negotiation practice. One thought kept coming back to me as I prepared. Building a pipeline table, calculating days in stage, and grading accounts are things an AI agent can now do quickly, as long as it has the data. So what is left for sales managers and directors to do? Looking at a stalled deal and asking the customer directly why it stalled. Deciding which accounts get more of limited time and terms. And owning that decision. In the end, I believe that judgment stays with people. Tomorrow we have negotiation and AI application with the same group.
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FAQ

  • Client: Haesung Group
  • Date: 2026-10-22
  • Topic: B2B Sales Training
  • Instructor: John Kim

Today was the first day of Haesung Group’s advanced sales capability program. It’s a two-day, 16-hour course for sales managers at the section-chief level and above, and this was the first session of the advanced track. We started the morning with pipeline management. Each participant…

This ‘B2B Sales Training’ is delivered as Nanum Consulting’s ‘B2B Sales Lead Generation Automation with AI Agents’ course. From lead classification to tailored proposals in 4 hours. See details of the ‘B2B Sales Lead Generation Automation with AI Agents’ course →
Yes. As in the Haesung Group case, we tailor the ‘B2B Sales Training’ curriculum to each company’s audience and skill level. It typically runs as an intensive 4-hour course, available on-site or online.