Training Reviews · On-site References

'B2B Sales Training'_Instructor John Kim/Hankuk Paper

2026-11-10

📋 Training at a Glance
Client Hankuk Paper · Date 2026-11-10 · Topic B2B Sales Training · Instructor John Kim, Lead Instructor
👤 About Instructor John Kim →📚 Related course: Automating B2B Sales Lead Generation with AI Agents →🗂 ‘B2B Sales & Selling’ Reviews →
Today was the third session of the Haesung Group advanced sales capability program, and I spent the whole day with 32 Hankuk Paper sales staff. It follows last month’s sessions for Hankuk Packaging, Haesung Estate, and Haesung DS; this was the last session in the series, and the first day of a two-day course. The most fun part of today was the B2B value proposition session. Hankuk Paper sounds like just a paper company, but look closer and there is A4 copy paper, printing paper, and packaging paper. What goes inside the packaging might be cosmetics or snacks, and it even ends up as wallpaper. It is the same paper, yet the value proposition is different for every customer. I also talked about Haesung Estate as an affiliate example: they landed a Japanese hotel franchise as a building tenant. Even though the rent is on the high side, they went in from the start with the understanding that Japanese hotels put great weight on bathtubs and care about energy efficiency. One thought kept coming back to me while I was preparing for the class. Organizing product materials, researching client companies, and drafting proposals are things an AI agent can now do in a few minutes. But what a customer is really willing to pay more for is not something AI tells you first. Why does a hotel care about bathtubs and energy costs? Why do a snack company and a cosmetics company want different things from the same packaging paper? You only learn that by meeting customers in person, asking, and listening. AI is good at laying out a value proposition cleanly, but what counts as value to the customer is, in the end, decided by the salesperson. Tomorrow is day two with the same group, and the last day of the Haesung Group sales training project.
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FAQ

  • Client: Hankuk Paper
  • Date: 2026-11-10
  • Topic: B2B Sales Training
  • Instructor: John Kim

Today was the third session of the Haesung Group advanced sales capability program, and I spent the whole day with 32 Hankuk Paper sales staff. It follows last month’s sessions for Hankuk Packaging, Haesung Estate, and Haesung DS, and it is the first day of a two-day course…

This ‘B2B Sales Training’ is delivered as Nanum Consulting’s ‘B2B Sales Lead Generation Automation with AI Agents’ course. From lead classification to tailored proposals in 4 hours. See details of the ‘B2B Sales Lead Generation Automation with AI Agents’ course →
Yes. As in the Hankuk Paper case, we tailor the B2B sales training curriculum to your company’s audience and level. It typically runs as an intensive 4-hour program, available on-site or online.