🤖 AI & IT Training

AI-Powered Digital Marketing

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AI-Powered Digital Marketing training image 1
⏱ Training hours4 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomePractical skills to apply AI tools to real marketing work

AI-Powered Digital Marketing is a 4-hour intensive corporate training program. It covers everything from designing AI automation strategies across marketing channels to applying them in daily work. In a structured curriculum led by John Kim, CEO of Nanum Consulting, you learn hands-on how to use AI across digital marketing, including AI-based customer targeting, content production automation, and performance analytics. You get a clear view of how digital marketing is shifting, then build a marketing process with AI tools step by step. It gives marketing managers and teams preparing for digital transformation AI marketing methods they can apply right away. The curriculum is proven by Nanum Consulting’s training experience with 50+ major corporations and institutions.

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Who is this course for?

Designed for marketing team members, digital marketing planners, and practitioners interested in AI-driven marketing automation. It is especially well suited to marketing managers who want to build multichannel digital marketing strategies spanning social media, blogs and online communities, and multilingual websites.

What will you learn?

  • Design AI-driven automation strategies across marketing channels and touchpoints
  • Use AI-based tools for customer targeting, content production, and performance analysis

Curriculum

Module 1: The strategic shift in digital marketing and AI-based channel operations
  • Shifts led by Gen Z and Gen Alpha, and how to use AI-based customer data
  • Redefining the marketer’s role in the digital transformation era, with AI collaboration case studies
  • SEO: Building an AI-based content strategy
  • Generate content ideas with AI and connect them to keywords
  • Social channels, where audience-specific algorithm analysis is key: predict response with AI
  • Email marketing automation tools and AI-generated copy drafts
  • Connect performance measurement to real-time insights with AI analytics tools
Module 2: Hands-on design of a digital marketing process with AI
  • Design ideal customer personas with AI and link them to channel strategy
  • Automating the Empathy Map with AI-based interview summaries
  • B2B targeting: building lead lists automatically with AI scraping
  • Social media advertising with AI
  • Sharper targeting with AI prediction models
  • Real-time customer segmentation with AI classification algorithms
  • Content production and strategy development with AI collaboration tools

Expected results / After the course

  • Build practical skills to apply AI tools to real marketing work

On-site training references

Hyundai MotorEpson KoreaHitachi KoreaDaejeon Chamber of Commerce and IndustryKorea Digital Convergence Promotion AgencyKorea Business Incubation AssociationKorea Senior ClubChungnam National UniversityKangdong UniversityKyonggi UniversityGyeonggi Business & Science AcceleratorKyungnam College of Information & TechnologyKyungpook National UniversityKyungil UniversityKeimyung CollegeKorea National University of TransportationDaegu Digital Innovation AgencyDaejeon TechnoparkDaejeon UniversityDong-eui UniversityMyongji UniversityPusan National UniversityBusan Digital UniversitySangmyung UniversityKorea Institute of Startup & Entrepreneurship DevelopmentYonsei UniversityUniversity of UlsanSMEs Training InstituteChungbuk TechnoparkKorea Association of Health Promotionand more

We tailor this course to your company

From diagnosis to execution — Nanum Consulting

FAQ

Designed for marketing team members, digital marketing planners, and practitioners interested in AI-driven marketing automation. It is especially well suited to marketing managers who want to build multichannel digital marketing strategies spanning social media, blogs and online communities, and multilingual websites.
This is a hands-on course that covers AI-based channel operations together with CRM and lead nurturing structures. Rather than abstract digital marketing theory, it presents a comprehensive digital marketing framework, from designing marketing processes with AI to influencer partnerships.
The course runs 4 intensive hours in total, split into 2 core modules. Pricing and scheduling are quoted to fit your company’s size and requirements, so please send us an inquiry.
John Kim is an expert in AI digital marketing with on-site training experience at a wide range of companies. We will share specific on-site references and client reviews in detail when you send an inquiry.
Nanum Consulting website QR code — scan with your phone to open

AI-Powered Digital Marketing

AI-Powered Digital Marketing is a 4-hour intensive corporate training program that takes you from designing AI automation strategies across marketing channels to applying them in daily work.

Training hours4 hours
FieldAI · IT Training
InstructorJohn Kim
Training objectives
  • Design AI-driven automation strategies across marketing channels and touchpoints
  • Use AI-based tools for customer targeting, content production, and performance analysis
Expected results
  • Build practical skills to apply AI tools to real marketing work
Curriculum
Module 1Module 1: The strategic shift in digital marketing and AI-based channel operations
  • Shifts led by Gen Z and Gen Alpha, and how to use AI-based customer data
  • Redefining the marketer’s role in the digital transformation era, with AI collaboration case studies
  • SEO: Building an AI-based content strategy
  • Generate content ideas with AI and connect them to keywords
  • Social channels, where audience-specific algorithm analysis is key: predict response with AI
  • Email marketing automation tools and AI-generated copy drafts
  • Connect performance measurement to real-time insights with AI analytics tools
Module 2Module 2: Hands-on design of a digital marketing process with AI
  • Design ideal customer personas with AI and link them to channel strategy
  • Automating the Empathy Map with AI-based interview summaries
  • B2B targeting: building lead lists automatically with AI scraping
  • Social media advertising with AI
  • Sharper targeting with AI prediction models
  • Real-time customer segmentation with AI classification algorithms
  • Content production and strategy development with AI collaboration tools
About the instructor
Instructor John Kim
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)