"Thank you for the great session. I really liked being able to practice with a new approach and new tools. Please stay safe from COVID, and I hope you always have good things ahead." (Participant)



Today I ran another full-day Zoom workshop on 'Marketing Strategy for New Market Business Discovery' for Lotte Data Communication employees. It was hands-on: participants collaborated live in Google Slides, starting with customer empathy and moving step by step to macro-level analysis to build strategy ideas. Many said the approach felt fresh and worked well.
[ Instructor: John Kim ]