Today I ran a ‘Consumer Psychology and Marketing’ workshop for employees of ‘Dong-A Socio Group,’ known for Bacchus, Panpyrin, Garglin, and Pocari Sweat. Participants came from over-the-counter drugs, prescription drugs, and beverages, a mix of B2B and B2C roles, so I designed the session to let them learn from one another. It was raining, so I arrived right before the session, only to find a top-end full-wall LED display instead of a standard projector. Connecting my laptop and setting the aspect ratio, refresh rate, and more took some doing, and I started to sweat. Thanks to the eager, engaged participants, it went well. Thank you ^^b / I’m going to have pork bone hangover soup and a glass of soju near Seoul Station before catching the KTX, haha




22 Oct 2024
[ Instructor: John Kim ]