📈 Marketing · Sales
Marketing Trends Special Lecture
⏱ Training hours2 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeIdentify new business opportunities and generate marketing ideas
Led by John Kim, CEO of Nanum Consulting, this focused 2-hour course covers the key trends companies need to know in a fast-changing digital marketing landscape. Two modules take you from the latest marketing trends to strategies you can apply in practice, with insights you can use on the job right away. Key points and success stories for each trend, including social media marketing, data-driven marketing, and personalized marketing, strengthen your ability to build a marketing strategy. The curriculum is designed for maximum impact in minimal time, so even busy professionals can join with ease. It has been proven in Nanum Consulting’s training for 50+ major corporations and institutions.
Who is this course for?
Suited to everyone involved in marketing, from practitioners to team leads. Especially recommended for corporate marketing teams that want to quickly grasp the latest trends and apply them in practice.
What will you learn?
- Learn fast-changing marketing trends
Curriculum
Module 1: Marketing Trends ①
- CX! CX! CX! (Customer Experience)
- Gen Z takes center stage
- Video marketing
- Voice search optimization
- Story-based content visualization
- Influencer marketing
- Conversational marketing
- Virtual reality (VR) and augmented reality (AR)
- Internet of Things (IoT)
Module 2: Marketing Trends ②
- Personalization
- Using geolocation data
- Artificial intelligence (AI) and machine learning
- Live streaming
- Organic SEO
- Push notifications
- Social commerce
- Integrating online and offline
- Responsible consumerism
Expected results / After the course
- Identify new business opportunities and generate marketing ideas
- Available online
On-site training references
K-water (Korea Water Resources Corporation)NongHyupKorea Tourism OrganizationSGS KoreaHanbat National UniversityKyungnam UniversityGyeongbuk Education Training InstituteDankook UniversityDaejeon UniversityPai Chai UniversitySangmyung UniversityAnsan UniversityChung-Ang UniversityCheongju UniversityChungnam National UniversityChungbuk Business Promotion AgencyKorea National University of Agriculture and FisheriesKorea Industrial Complex CorporationKorea Pharmaceutical and Bio-Pharma Manufacturers AssociationKorea Maritime and Ocean UniversityChangsungStart House·Hanbat National UniversityDaejeon·Chungcheong Early-Stage StartupsSolo Entrepreneur Midlife CenterCUKDI School of Public Policy and ManagementLS Industrial SystemsGangwon Regional Business Evaluation GroupGeomgyeonghoeKyungil Universityand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
Suited to everyone involved in marketing, from practitioners to team leads. Especially recommended for corporate marketing teams that want to quickly grasp the latest trends and apply them in practice.
Learn the latest marketing trends systematically, drawing on instructor John Kim’s hands-on experience. Two modules balance theory with real-world cases, and the focused 2-hour special lecture format lets you absorb the essentials efficiently.
The course is a focused 2-hour special lecture. Pricing varies with the number of participants and on-site delivery conditions, so please contact us for an exact quote.
Instructor John Kim has delivered marketing courses at a wide range of companies and institutions. He has extensive on-site experience giving trainees at every level, from practitioners to executives, insights into marketing trends and strategy.
Marketing Trends Special Lecture
Led by John Kim, CEO of Nanum Consulting, this focused 2-hour course covers the key trends companies need to know in a fast-changing digital marketing landscape. The latest
Training objectives
- Learn fast-changing marketing trends
Expected results
- Identify new business opportunities and generate marketing ideas
- Available online
Curriculum
Module 1Module 1: Marketing Trends ①
- CX! CX! CX! (Customer Experience)
- Gen Z takes center stage
- Video marketing
- Voice search optimization
- Story-based content visualization
- Influencer marketing
- Conversational marketing
- Virtual reality (VR) and augmented reality (AR)
- Internet of Things (IoT)
Module 2Module 2: Marketing Trends ②
- Personalization
- Using geolocation data
- Artificial intelligence (AI) and machine learning
- Live streaming
- Organic SEO
- Push notifications
- Social commerce
- Integrating online and offline
- Responsible consumerism
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)