Training Reviews · On-Site Delivery References

'Marketing and Value Proposition' – John Kim / NH Feed

2017-06-30

📋 Training at a glance
Client NH Feed · Date 30 Jun 2017 · Topic Marketing and Value Proposition · Instructor John Kim, Lead Instructor
👤 Meet Instructor John Kim →📚 Related course: Marketing Positioning and Value Pr →🗂 ‘B2B Marketing’ Reviews →

Today I gave a talk on 'Marketing and Value Proposition' to NH Feed sales reps at the NH Insurance Suanbo Training Center.

A movie about livestock farming just came out, right?

'Okja.'

Super Pig!

A dream pig that eats less feed, produces less waste, and tastes out of this world.

Using this film as a case study, we segmented customers into 'users, buyers, decision-makers, customers’ customers, B2C and B2B,' analyzed each group’s needs, and defined the right value for each.

Seeing their eyes light up and how much fun they were having made it a real joy for me too.

Have a great weekend! This video is no longer available because the video service has shut down.

John Kim of Nanum Consulting leading a marketing and value proposition session at NH Feed
← All Reviews Ask About Training Related Course: Marketing Positioning and Value Proposition →

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FAQ

  • Client: NongHyup Feed
  • Date: 30 Jun 2017
  • Topic: Marketing and Value Proposition
  • Instructor: John Kim

Today I gave a talk on 'Marketing and Value Proposition' to NH Feed sales reps at the NH Insurance Suanbo Training Center. A movie about livestock farming just came out, right? 'Okja.' Super…

This session, “Marketing and Value Proposition,” is delivered through Nanum Consulting’s “Marketing Positioning and Value Proposition” course. See the course →
Yes. As in the NH Feed case, the ‘Marketing, Value Proposition Special Lecture’ is tailored to your company’s audience and level, with the curriculum adjusted accordingly. It typically runs as a 4-hour intensive program, available in person or online.