📈 Marketing · Sales
Marketing Positioning and Value Proposition
⏱ Training hours2 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key OutcomeBuild a solid foundation in marketing fundamentals
The “Marketing Positioning and Value Proposition” course is a 2-hour corporate training program in Marketing · Sales, led by Nanum Consulting (CEO John Kim). Key topics include marketing positioning strategy and marketing re-positioning strategy.
Who is this course for?
Suited to practitioners and leaders at companies and institutions that need marketing and sales capabilities. Especially recommended for organizations aiming to strengthen systematic and creative thinking about marketing positioning.
What will you learn?
- Strengthen systematic and creative thinking about marketing positioning
- Build a systematic foundation in STP and positioning
Curriculum
Module 1: Marketing Positioning Strategy
- S.T.P (Segmentation - Targeting - Positioning)
- Marketing Positioning and Value Proposition
- → Needs and Solutions for B2C, B2B, and B2G Customers
- Positioning Tool Practice (Hands-on)
- Collaboration Marketing
Module 2: Marketing Re-positioning Strategy
- Examples of Creative Re-positioning
- How to Use Big Data
- → Digital Transformation
- Cross-Industry Synergy
- Marketing Positioning Successes and Failures
Expected results / After the course
- Build a solid foundation in marketing fundamentals
- Gain Insight into Differentiation Methods
On-site training references
Hyundai MotorHyundai Heavy IndustriesHankuk PaperTechnoparkDongeui UniversitySMEs Training InstituteKorea Industrial Complex CorporationKorea Tool Industry CooperativeHyundai Home ShoppingAstellas Pharma KoreaKyungpook National UniversityDaekyeung UniversityBusan Dongeui UniversityKyonggi UniversityKyungil UniversityKeimyung College UniversityKorea National University of TransportationDaejeon TechnoparkDaejeon UniversityPusan National UniversitySangmyung UniversityKorea Federation of Micro Enterprise PromotionYonsei UniversityUniversity of UlsanChungbuk TechnoparkKorea Association of Health PromotionKorean Council for University EducationKorea Institute of Industrial TechnologyHankuk University of Foreign StudiesHankook Tireand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
Suited to practitioners and leaders at companies and institutions that need marketing and sales capabilities. Especially recommended for organizations aiming to strengthen systematic and creative thinking about marketing positioning.
“Marketing Positioning and Value Proposition” is a customized corporate course in the Marketing · Sales field. This 2-hour program is tailored to your company and delivered on-site, online, or in a blended format.
Yes. We tailor the curriculum to your organization’s goals and real work situations. Both in-person and online delivery are available.
Marketing Positioning and Value Proposition
Training objectives
- Strengthen systematic and creative thinking about marketing positioning
- Build a systematic foundation in STP and positioning
Expected results
- Build a solid foundation in marketing fundamentals
- Gain Insight into Differentiation Methods
Curriculum
Module 1Module 1: Marketing Positioning Strategy
- S.T.P (Segmentation - Targeting - Positioning)
- Marketing Positioning and Value Proposition
- → Needs and Solutions for B2C, B2B, and B2G Customers
- Positioning Tool Practice (Hands-on)
- Collaboration Marketing
Module 2Module 2: Marketing Re-positioning Strategy
- Examples of Creative Re-positioning
- How to Use Big Data
- → Digital Transformation
- Cross-Industry Synergy
- Marketing Positioning Successes and Failures
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)