After a morning meeting in Gangnam, I headed straight to Uiwang.
Today’s destination: Bugok-dong Youth Culture House.
We delivered the launch special lecture on “2026 Consumer Trends” to the center director and staff.
The training that takes the most time every year The “consumer trends training” takes an enormous amount of time and energy to prepare.
Research, data analysis, organizing social and cultural shifts, and building case studies that fit each audience. Yet we deliver it fewer than 10 times a year.
But because this program is the core lecture that underpins every other training we deliver that year, it always gets the most thought and effort.
This year, as always, we gave our best to preparation and execution.
2026 Consumer Trends: What’s Changing This lecture went beyond a list of keywords. We connected ✔ shifts in consumer emotion ✔ changes in the consumption values of teens and the MZ generation ✔ response strategies local institutions should prepare ✔ insights applicable to experiential and cultural program planning.
I emphasized the message that a “trend” is not a fad but a way of reading how people change.
Atmosphere and feedback on site The Q&A session after the lecture was very lively, and the center director and staff responded positively.
Hearing feedback like “2026, which felt so vague, now looks concrete” and “I want to apply this to our program planning right away” made all the preparation feel worthwhile.
^^b This year, too, we will build on this “consumer trends training” to deliver even deeper, more actionable lectures.
Thank you to everyone at Bugok-dong Youth Culture House in Uiwang for joining us.
