Today we delivered training at the LX National Land Information Training Institute, part of Korea Land Information Corporation, in Gongju.
Korea Land Information Corporation is the agency responsible for cadastral surveying and for building and managing national spatial information, and it plays a central role in Korea’s geospatial sector.
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Its customers are public institutions such as central and local governments, and ordinary citizens who need land surveys also use its services.
LX has recently launched a new business strategy: moving away from its traditional reliance on the public sector to sell directly to private companies.
To do so, it is actively expanding into new businesses through outbound B2B sales.
The timing was right to strengthen sales skills inside the organization to keep pace with these changes.
B2B sales staff from across the country attended this session.
In the 'B2B Marketing and Sales' session, we shared sales strategies and practical know-how for selling to private companies.
As LX expands from public institutions into private-sector sales, it needs a different approach and marketing strategy from before.
Thanks to the attendees’ active participation and questions, the session was a valuable one.
We hope LX’s new venture leads to great results.
