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'B2B Sales Training'_Instructor John Kim/Hyosung Information Systems

2026-03-13

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Client Hyosung Information Systems · Date 13 Mar 2026 · Topic B2B Sales Training · Instructor John Kim, Lead Instructor
👤 Meet Instructor John Kim →📚 Related course: B2B Sales A to Z →🗂 ‘B2B Sales’ client stories →
Yesterday was the final day of B2B sales training at Hyosung Information Systems. 


Afterward I got feedback that went like this: "The clearest and most practical of all the B2B sales training I’ve ever attended." After years as an instructor you get a bit numb to feedback, but honestly, this one felt good 😄


During today’s session I brought up IBM and a 1960s ad line: "Nobody ever got fired for buying IBM." Everyone laughed. "Huh… that’s exactly how we sell, too." For the hands-on exercise, teams designed value propositions for Kakao Mobility, Lotte Global Logistics, Seoul National University Bundang Hospital, and SK hynix. The hospital team’s story stood out: at large hospitals, the head of IT is required to be a physician as well. A proposal packed with technical jargon has no chance, they said. If you don’t know what your customer understands, you don’t have a value proposition, just a spec sheet. Another participant told me, "Going through this training, I realized I had somehow become the old-school boss," and I keep thinking about that line. We continue today and tomorrow. ^^b

Hyosung Information Systems B2B Sales Training session - Nanum Consulting, John Kim

Hyosung Information Systems B2B Sales Training session - Nanum Consulting, John Kim

Hyosung Information Systems B2B Sales Training session - Nanum Consulting, John Kim

Hyosung Information Systems B2B Sales Training session - Nanum Consulting, John Kim

13 Mar 2026

[ Instructor: John Kim ]

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FAQ

  • Client: Hyosung Information Systems
  • Date: 2026-03-13
  • Topic: B2B sales training
  • Instructor: John Kim

Yesterday was the final day of B2B sales training at Hyosung Information Systems. Afterward I got feedback that went like this: "The clearest and most practical of all the B2B sales training I’ve ever attended…

This training is delivered as Nanum Consulting’s “B2B Sales A to Z” program. Led by CEO John Kim, it is an intensive 8-hour course in which sales managers and sales teams learn the full B2B sales process step by step. See the B2B Sales A to Z course details →
Yes. As with Hyosung Information Systems, our ‘B2B Sales Training’ is tailored to each company’s audience and level. It typically runs as an intensive 4-hour course, available on-site or online.