Yesterday was the final day of B2B sales training at Hyosung Information Systems.
Afterward I got feedback that went like this: "The clearest and most practical of all the B2B sales training I’ve ever attended." After years as an instructor you get a bit numb to feedback, but honestly, this one felt good 
During today’s session I brought up IBM and a 1960s ad line: "Nobody ever got fired for buying IBM." Everyone laughed. "Huh… that’s exactly how we sell, too." For the hands-on exercise, teams designed value propositions for Kakao Mobility, Lotte Global Logistics, Seoul National University Bundang Hospital, and SK hynix. The hospital team’s story stood out: at large hospitals, the head of IT is required to be a physician as well. A proposal packed with technical jargon has no chance, they said. If you don’t know what your customer understands, you don’t have a value proposition, just a spec sheet. Another participant told me, "Going through this training, I realized I had somehow become the old-school boss," and I keep thinking about that line. We continue today and tomorrow. ^^b




13 Mar 2026
[ Instructor: John Kim ]