This afternoon I took a train for over 3 hours to KT&G Sangsangmadang in Chuncheon. I gave a special lecture on 'B2B Marketing and Sales' to strengthen corporate marketing for about 40 staff from the Gangwon Regional Post Office and Wonju Mail Processing Center. To raise Post Office deposit balances, the share of corporate customers has to grow relative to individuals, but staff weren’t sure how to approach corporate customers. The session grew out of that real-world challenge.
They work at a public institution, but the fundamentals of B2B sales are the same. "Who should we pitch, what should we offer, and how?" — we worked through these three questions intensively over 2 hours. For those who find making contact itself difficult, I shared practical ways to create a first touchpoint along with proposal examples, and I could see their eyes light up. A session doesn’t work just because the instructor is good; it comes alive when people with real challenges take part together. Today was exactly that kind of session. ^^b
5 Mar 2026
[ Instructor: John Kim ]