'B2B Thinking Training'_Instructor John Kim / Haesung DS

Today I spent the day in Changwon with new hires at 'Haesung DS'. Package substrates. Lead frames for automotive semiconductors. I used to sell these products myself back at Daeduck Electronics, so they felt familiar. Even the factory atmosphere was similar. Back then I sold the product as a supplier; today I taught B2B to the new hires at the company that makes it.

The topic was B2B thinking. Not just "here is how to do B2B sales," but how people who deal in industrial goods see the market, how they understand customers, and the language they use to communicate value. We talked about how a single component travels through the supply chain into the final product, and how strategic the B2B salesperson’s role is along the way— things I can speak to from firsthand field experience. The company was very satisfied, and so was I. Thank you for the opportunity. Photography was strictly prohibited inside, so I took this photo outside the main gate.