We delivered the training at …
It was a full-day program, 'Streamlining B2B Sales Work with AI,' for B2B sales reps at Samsung Electronics partner companies.
Most attendees worked in sales for semiconductor equipment and materials suppliers, so we saw a lot of familiar company names.
We built this training as a structured program, going well beyond a basic walkthrough of ChatGPT or Gemini.
We started with agentic AI trends and how to use it, then covered the core domain knowledge of B2B sales and marketing needed to apply it.
Then we used one real company as a case study, coding live while giving feedback and an action plan.
It demanded extra care because the session ran over Zoom from a broadcast studio.
We had to check the systems, communications, and devices, code live while teaching, carefully monitor the flow of the session, and respond in real time to participants’ reactions and questions.
It took so much concentration that I fell asleep the moment I got into the taxi.
The results were excellent.
The training manager told us the participants responded very well and the evaluation scores were high.
Participants who had only used ChatGPT before were especially amazed to watch Claude Cowork generate data and build reports and slide decks, and to see a CRM running with the features we had just described actually built.
We’re seeing demand for agentic AI and AI agent training grow rapidly.
B2B sales in particular centers on quantitative value propositions, so it is highly likely to be automated through communication between sales agents and purchasing agents.
Attendees agreed that many employees whose roles are being reassigned will be moved into sales in large numbers.
