I traveled to Busan for the first time in a while to deliver AX marketing training at Samwoo Immersion.
The office is close to Busan Station, so getting there was easy.
Samwoo Immersion supplies immersive experience solutions based on VR, AR, XR, the metaverse, and digital twins to major corporations, public enterprises, and mid-sized and small businesses alike.
They started with maritime-industry VR and now cover job training across industries, a company that is genuinely thriving in Busan.
Before the session, I shared a bowl of dwaeji-gukbap, a Busan pork and rice soup, with CEO Daehee Kim, and we talked.
I had often seen them on social media, and meeting in person, we clicked right away.
Hearing about the company’s passion and vision raised my expectations for the training even more.
Once we got into the session, basic explanations were hardly needed.
We had to change course.
They work with large corporations, public enterprises, mid-sized companies and small businesses alike.
Put it all together, and I have never seen another company at this level of AX.
So partway through the session, I changed direction completely.
“What problems do we and our clients face right now, and how can we build solutions with agentic AI?” We held onto that single question for three hours straight.
An organization that already knows technology doesn’t need an introductory course.
Defining the problem and designing the execution are what matter most.
That, I believe, is what real AX marketing training looks like.
For a company like Samwoo Immersion, which already has strong technology, concrete problem-solving approaches and practical application strategies proved far more meaningful.
Thank you so much for the wonderful opportunity.
