“AX Marketing Training” by John Kim / Samwoo Immersion

It’s been a while since I came down to Busan. Samwoo Immersion is close to Busan Station, which is great. ^^ I delivered an “AX marketing training.” Samwoo Immersion supplies immersive-experience solutions built on VR·AR·XR·metaverse·digital twins to large corporations, public enterprises, and mid-size and small companies alike. They started with maritime industry VR and now cover job training across industries. They are making a real mark in Busan. Before the session, I had a bowl of pork soup rice (dwaeji-gukbap) with CEO Daehee Kim. I had often seen him on social media, and when we met in person, we hit it off right away. 

Once we got into the session, almost no basic explanation was needed. Across large corporations, public enterprises, and mid-size and small companies, I had never seen this level of AX readiness. So I changed direction mid-session. For 3 hours we held onto a single question: "What problems do we and our clients have right now, and how can we build solutions with agentic AI?" What an organization that already knows the technology needs is not an intro course. It’s problem definition and execution design. That’s what I think real AX marketing training is. Thank you for the great opportunity. ^^b