It’s already Friday. In the morning I met with a senior manager on the HR training team of a major corporation about a B2B marketing·sales program for their executives, and in the afternoon I headed to 'BioProTech' in Seongnam to run 'B2B Sales' training for their sales staff. The executives cared about market structure and decision-making frameworks, while the field sales reps wanted practical sales skills they could use with clients right away.
Everyone says 'B2B,' but each layer of an organization speaks a different language. If you can’t connect those layers, even the best training content ends up disconnected inside the company. I believe a single proposal only carries weight when the 'value proposition' that executives talk about means the same thing as the one the field team talks about. Great work this week, everyone. ^^b





17 Apr 2026
[ Instructor: John Kim ]