Today I came to the headquarters of stationery maker 'Monami' in Yongin. 153!! The ballpoint pen I used as a 5-year-old to draw Robot Taekwon V and Mazinger Z in my notebook. Lately I’ve bought quite a few luxury versions, too. A shrinking school-age population and rapid digitalization have put this client under some pressure, so we went back to the fundamentals of marketing and sales together. We started by redefining the customer, then the channels, value proposition, and messaging. On that foundation we built digital marketing and sales tactics, then used AI tools and agentic AI to speed things up. It was a session of candid discussion and shared problem-solving. It was great to see Eom Yongjun, CEO of Eommaejin HRD, who gave us this opportunity, after such a long time. ^^b






1 Apr 2026
[ Instructor: John Kim ]