⏱ Training hours4 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key outcomeSkills you can use on the job right away, plus process-improvement insights
Digital Marketing A to Z is a focused 4-hour course that systematically teaches the digital tools you can use right away in marketing and sales. Taught directly by John Kim, CEO of Nanum Consulting, the course is built step by step: from core digital marketing concepts to real success-case analysis to a digital marketing process you can apply on the job. It balances theory and practice, so participants build the marketing skills the digital era demands and leave with practical know-how to plan and run digital marketing strategy in their own work right after the training. The curriculum is proven through Nanum Consulting's training experience with 50+ major corporations and institutions.
Who is this course for?
Ideal for marketers, planners, and sales teams who need a systematic understanding of digital marketing as a whole. Especially recommended for beginner-to-intermediate practitioners who want to learn how to use digital marketing tools step by step.
What will you learn?
- Learn digital tools you can use in marketing and sales
Curriculum
Module 1: Digital marketing concepts and case studies
- Changes in the marketing landscape (generational shift)
- How marketing is changing (analog to digital)
- Search engine optimization (SEO)
- Purpose and content of content marketing
- Social media marketing (platforms by target audience, campaign structure)
- Email marketing (platform types, measurement and optimization)
- Data analysis and measurement (setting KPIs, interpreting data)
Module 2: Digital Marketing Process
- Deriving and refining personas, selecting channels
- Review the empathy map and customer journey map
- B2B digital targeting (Facebook, LinkedIn)
- Digital advertising (social ad targeting using statistics)
- Detailed targeting (customer lists, app activity, websites)
- Building customer lists with DB scraping
- Content creation and strategy development with AI tools
Expected results / After the course
- Skills you can use on the job right away, plus process-improvement insights
On-site training references
Hyundai MotorHyundai Home ShoppingHyosung FMSEpson KoreaHitachi KoreaSiheung Industry Promotion AgencyDaejeon Chamber of Commerce and IndustryKorea Management AssociationKorea Digital Convergence Promotion AgencyKorea Business Incubation AssociationKorea Senior ClubGlobal Leadership Training InstituteKangdong UniversityKyungnam UniversityGyeonggi Business & Science AcceleratorDaegu Digital Innovation AgencyETRIHyosungSamyang GroupFKIGyeonggi Job FoundationIncheon Tourism OrganizationM-Best SEBio ProtechJ&B ConsultingBucheon Gyeonggi Venture Startup CenterGimpo Gyeonggi Venture Startup CenterMungyeong Center for Creative Economy & InnovationMungyeong One-Person Creative Business Support CenterKangdong Universityand more
About the instructor
John KimInstructor John Kim, author of “B2B Marketing Design” and CEO of Nanum ConsultingView profile →
Related courses
We tailor this course to your company
From diagnosis to execution — Nanum Consulting
FAQ
Ideal for marketers, planners, and sales teams who need a systematic understanding of digital marketing as a whole. Especially recommended for beginner-to-intermediate practitioners who want to learn how to use digital marketing tools step by step.
You get a “Digital Marketing Tool Map” that lays out the full process step by step, from marketing planning to analysis and automation. The course focuses on using tools within the real marketing process rather than on theory, so you can apply what you learn at work right away.
The course is designed so you can efficiently learn the core concepts and step-by-step process of digital marketing in 4 hours. Training fees vary by group size, delivery location, and other factors, so please contact us for a customized quote.
John Kim has delivered training at many companies, drawing on extensive hands-on experience in digital marketing. We are happy to share specific on-site references and the instructor profile during your training consultation.
Digital Marketing A to Z
Digital Marketing A to Z is a focused 4-hour course that systematically teaches the digital tools you can use right away in marketing and sales. Taught directly by John Kim, CEO of Nanum Consulting,
Training objectives
- Learn digital tools you can use in marketing and sales
Expected results
- Skills you can use on the job right away, plus process-improvement insights
Curriculum
Module 1Module 1: Digital marketing concepts and case studies
- Changes in the marketing landscape (generational shift)
- How marketing is changing (analog to digital)
- Search engine optimization (SEO)
- Purpose and content of content marketing
- Social media marketing (platforms by target audience, campaign structure)
- Email marketing (platform types, measurement and optimization)
- Data analysis and measurement (setting KPIs, interpreting data)
Module 2Module 2: Digital Marketing Process
- Deriving and refining personas, selecting channels
- Review the empathy map and customer journey map
- B2B digital targeting (Facebook, LinkedIn)
- Digital advertising (social ad targeting using statistics)
- Detailed targeting (customer lists, app activity, websites)
- Building customer lists with DB scraping
- Content creation and strategy development with AI tools
About the instructor
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)