We completely overhauled how we teach 'AI for B2B Marketing.' Until now, B2B marketing and sales training has used AI tools to build customer analyses, research, value propositions, and so on, but I started to wonder whether that approach will still matter going forward, so I flipped it on its head. At the Daejeon Chamber of Commerce and Industry, for marketing & sales employees of local mid-sized companies, I spent two intensive hours on the latest trends, case studies, key terms, and practical use of agentic AI. Then I covered B2B marketing fundamentals to build domain knowledge. The energy in the room was electric!!!
I also tied it into the b2bai.kr site I built over the past few days, using the site for the foundational knowledge. Today I brought a MacBook Air and a Mac mini, and while teaching I ran Claude Code on the Mac mini. There was a lot to prepare and a lot that could go wrong, so it took plenty of energy, but it was truly fun. Just as I expected, questions came in during every break, leaving me no real chance to rest. At the whiteboard, the discussion turned to how to improve workflows with agentic AI, and to how existing staff should be reassigned once those solutions are in place. After the session, we agreed to keep the Q&A going through b2bai.kr and to share our web app and automation plans as they take shape. ^^b
8 Apr 2026
[ Instructor: John Kim ]