Today is 'Samsung Electronics.' I’m at the Samsung Electronics Shared Growth Academy in Suwon. I delivered a full-day training on 'Making B2B Sales Work More Efficient with AI' for B2B sales staff at Samsung Electronics partner companies. Many of them work in semiconductor equipment and materials sales, so I spotted a lot of familiar company names. As with yesterday, I felt that teaching B2B marketing and sales and only occasionally explaining how to use ChatGPT or Gemini just isn’t the right approach. So the session ran like this: agentic AI trends and usage -> core B2B sales & marketing domain knowledge needed to apply it -> live coding with one company as the example -> feedback and an action plan.
Because I taught over Zoom from a broadcast room, I had to watch the systems, connectivity, and devices while coding live as I taught, carefully monitor the flow of the session, and respond to participants’ reactions and Q&A, so it took a great deal of focus. I fell asleep the moment I got in the taxi. The training manager said the response was very positive, and so were the evaluations. In particular, people who had mostly used ChatGPT were amazed to see Claude Cowork generate data, produce reports and PPTs, and at the same moment run a CRM that implemented the features I had just described. Demand for training on agentic AI and AI agents has been growing rapidly lately.
And because B2B sales centers on quantitative value propositions, it is quite likely to be automated much sooner through communication between sales agents and purchasing agents. We reached a shared view that people whose roles are reshuffled will be moved in large numbers into frontline sales. What do you think?
9 Apr 2026
[ Instructor: John Kim ]