Starting at 8:30 a.m., I spent four hours with Iljin Steel’s B2B sales team on a macro-environment analysis workshop. I had to head straight to Seongnam afterward, so I booked a Tada ride. It wasn’t cheap. But once I was in the car, it felt completely worth it. The driver was courteous and kind, the car was spotless, and he didn’t try to make small talk ^^b In the back seat I had an energy bar and some cheese, polished my afternoon session materials, and caught a short nap, and suddenly we were in Seongnam. It turned 'travel time' into 'recovery and prep time.' I was thrilled.
In the afternoon I ran B2B marketing · sales training at Bioprotech. What surprised me was the company’s level of AI transformation (AX). At every break, staff showed me web apps they had built themselves with Claude and asked for feedback. Their questions had already moved beyond “How do we use AI?” to “How do we plug it into our work?” I don’t know when they got this far, but it’s remarkable. Thanks to a great driver and great participants, it was a long, rewarding day. Thank you for your hard work this week. Have a great weekend. ~~~
24 Apr 2026
[ Instructor: John Kim ]