We delivered B2B sales communication training for new hires at Nexen Tire’s headquarters in Gangseo-gu.
The session was for new hires who had just joined the company. They stayed focused from start to finish, which made it a truly worthwhile session.
B2B sales calls for a fundamentally different approach from B2C.
That’s because it’s a field driven by accumulated relationships, not one-off transactions.
That’s why I always stress that the language habits, questioning techniques, and listening skills you build as a new hire determine your sales strength five years later.
The most memorable part of the training was the case practice session.
The new hires asked questions like "What should I do when a customer goes silent?" and "Shouldn’t I bring up price first?"
These questions showed a real-world instinct that you can’t learn from books.
It was impressive to see them already thinking about the realities of the job.
Thank you to all the Nexen Tire new hires for taking part so actively, and with such good energy, to the very end.
Our sincere thanks also go to the talent development team who made this session possible.
We hope what you learned today proves very useful in your day-to-day work.
