My first appointment started at 8 a.m. I grabbed a quick bite in the car on the way and headed to BioProTech’s headquarters in Seongnam. As soon as I arrived, I went straight into a meeting about their website, followed by the B2B digital marketing training. It was a packed schedule. Today’s training had an unexpectedly pleasant twist: an intern from France joined the session. We naturally switched between Korean and English, and it ended up being a global session almost by accident.
B2B digital marketing is a field that cannot be separated from the global context, so mixing the two languages while explaining actually made some concepts land more vividly. We talked about how messages that work in the Korean market differ from those that work globally, and how the same value proposition needs to be reframed across cultures — these conversations came up naturally. Great work this week, everyone. ^^



8 May 2026
[ Instructor: John Kim ]