'B2B Sales Communication Training' with Instructor John Kim at Nexen Tire

We visited the Nexen Tire headquarters in Gangseo-gu to deliver 'B2B Sales Communication' training to their new hires. Unlike B2C, B2B doesn't run on a single transaction. It runs on 'accumulated relationships.' That's why I always stress that the language habits, questioning style, and listening habits you build as a new hire will shape your sales ability five years from now.

What impressed me most today were the questions the new hires asked during the case exercises. "What should I do when a customer goes silent?" "Is it wrong to bring up price first?" — they were already wrestling with the kind of on-the-ground instinct you can’t learn from a book. Many thanks to the Nexen Tire new hires, who stayed focused to the end with bright faces, and to the learning and development team who made this session possible. ^^b