Today in Namyangju, I delivered an 'AI Content Marketing' session for the employees of 'Hecto Innovation.' I stayed up preparing until dawn. I studied each product myself, built personas, drew empathy maps and journey maps, then moved on to value propositions, channels, and content. The slides alone came to nearly 200 pages.
But the moment I arrived on site and read the room, I knew. What these people needed right now wasn’t academic learning. I sized up the mood quickly (time, place, occasion) and overhauled the whole flow I had prepared, right there on the spot. There was one direction: learn with joy, experience it firsthand, and make things for fun. The result was just what I expected. Laughter rang out all around the room, the energy stayed high to the very end, and we wrapped up like an entertainment show.
Today reminded me once again: preparation is a given for any instructor. But reading the room and redesigning on the spot matters just as much. The 200 pages of preparation were not wasted; they are what let me set them aside and change course with confidence. Thank you to everyone in the SP Business Division at Hecto Innovation, who laughed along with me. Have a great weekend. ^^b
29 May 2026
[ Instructor: John Kim ]