🤝 B2B Sales

Sales Communication

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Sales Communication training image 1
⏱ Training hours2 hours
🏢 FormatOn-site delivery · Customized design
👤 InstructorJohn Kim
✅ Key OutcomeStronger sales fundamentals and confidence for new hires

John Kim’s Sales Communication training at Nanum Consulting is a practical 2-hour intensive that takes participants from the basic principles of sales to a customer-centric mindset. Building on a foundation in marketing and sales, it teaches persuasive communication and negotiation skills you can use in the field to improve sales performance. Rather than theory, it focuses on handling the situations that come up in real sales settings and on building customer relationships, so it is built to strengthen sales teams. Through structured modules, participants quickly build sales expertise and see real improvement in results. The curriculum draws on Nanum Consulting’s experience training 50+ major corporations and institutions.

Who is this course for?

A. It is designed for anyone whose role depends on communicating with customers, including sales teams, customer-facing staff, and sales managers. It is especially well suited to practitioners who need to improve sales results and strengthen their ability to persuade customers.

What will you learn?

  • Sales fundamentals and a customer-centric mindset
  • Stronger persuasion, communication, and negotiation skills

Curriculum

Module 1: Marketing and sales fundamentals
  • B2B vs. B2C sales: key differences and fundamentals
  • - Roles and responsibilities of a salesperson
  • -
  • Understanding customers and building relationships
  • -
  • The basic sales process
  • -
Module 2: Persuasion, communication & negotiation skills
  • Communication skills for salespeople
  • -
  • Core principles of persuasion
  • -
  • Negotiation basics and practical tips
  • -

Expected results / After the course

  • Stronger sales fundamentals and confidence for new hires
  • Stronger customer communication and relationship-building skills

On-site training references

Hyundai CorporationKTGGyeonggi Business & Science AcceleratorKorea Land Information CorporationDaejeon Chamber of Commerce and IndustryLotte RentalKorea Senior Human Resources Development InstituteEpson KoreaKorea Special GasNexen TireTire BankPetboxYustory One Co., Ltd.365ENMGNPT KoreaK-FASTKG MobilityLX PantosKyungdong NavienDaou TechnologyLam ResearchRainbow CommunicationMarketing JoinMapal HitechMijin SoltecWeidmüller KoreaBioplanCyber LogitecSales ClinicSTEMCOand more

We tailor this course to your company

From diagnosis to execution — Nanum Consulting

FAQ

A. It is designed for anyone whose role depends on communicating with customers, including sales teams, customer-facing staff, and sales managers. It is especially well suited to practitioners who need to improve sales results and strengthen their ability to persuade customers.
A. Its hallmark is an integrated curriculum that runs from marketing fundamentals to practical negotiation skills. Rather than delivering theory alone, it is built so that persuasive communication and negotiation techniques can be applied on the job right away.
A. In 2 focused hours, you learn the core principles of sales communication and practical skills you can use right away. The efficient module structure is designed to deliver maximum impact in a short time.
A. John Kim has extensive experience delivering sales training at companies across a wide range of industries. His hands-on approach gives participants know-how they can use on the job right away.
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Sales Communication

Nanum Consulting CEO John Kim’s Sales Communication training is a practical 2-hour intensive program that takes learners systematically from the basic principles of selling to building a customer-centric mindset. A hands-on corporate training course

Duration2 hours
FieldB2B Sales
InstructorJohn Kim
Training objectives
  • Sales fundamentals and a customer-centric mindset
  • Stronger persuasion, communication, and negotiation skills
Expected results
  • Stronger sales fundamentals and confidence for new hires
  • Stronger customer communication and relationship-building skills
Curriculum
Module 1Module 1: Marketing and sales fundamentals
  • B2B vs. B2C sales: key differences and fundamentals
  • - Roles and responsibilities of a salesperson
  • -
  • Understanding customers and building relationships
  • -
  • The basic sales process
  • -
Module 2Module 2: Persuasion, communication & negotiation skills
  • Communication skills for salespeople
  • -
  • Core principles of persuasion
  • -
  • Negotiation basics and practical tips
  • -
About the instructor
Instructor John Kim
John Kim, Lead Instructor
10 years in industry · 15 years teaching (3,000+ lectures)
Education
· MBA (advanced major: Marketing), Korea University Graduate School of Business (graduated)
· Sungkyunkwan University Consultant Program (completed)
· Sogang University Graduate School of Business, Short-Term MBA (completed)
· Seoul National University Lifelong Education Instructor Development Program (completed)
· Chung-Ang University, B.A. in English Language and Literature (graduated)
Experience
· Current: CEO, Nanum Consulting
· Formerly at Hyosung Corp., Daeduck Electronics and Shinhan Diamond: overseas assignments and strategic planning (10+ years)
· Current partner instructor, Expert Consulting
· Current: Partner instructor, PSI Consulting
· (Current) Partner instructor, Korea SMEs and Startups Agency and SME Training Institute
Credentials and publications
· Certified consultant
· Certified teacher
· Completed official IDEO Design Thinking training
· B2B Marketing Design (1 Apr 2025)
· The Chinese Diamond Tool Market: Present and Future (co-authored, Korea Tool Association)
· Battles That Changed History and Innovative Weapons (in progress)