Today we delivered a full-day B2B customer service training with new FSEs at Lam Research Korea, a semiconductor equipment company in Yongin.
The campus, which I hadn’t visited in a while, was truly bustling.
People filled every space from the lobby to the meeting rooms, and the line at the cafeteria was long.
The mood of the semiconductor industry these days was right there in the air of the campus.
You could feel the energy created by demand for AI, HBM, and advanced packaging even inside the building.
We could feel the lively mood across the semiconductor industry firsthand.
It made me think that the role of FSEs working in this kind of environment matters even more.
An FSE is not just an engineer who operates equipment.
They are the face of Lam at the client’s fab, even more than the sales rep,
They meet customers more often and engage with them more deeply.
Keeping a tool running reliably matters, but the relationship you build with the customer along the way is what ultimately leads to the next tool order.
The new hires I met today were sharp and engaged.
There were plenty of questions, and the case discussions were lively.
Interest was especially high in how to respond in real customer situations, more than in theory.
We shared plenty of practical know-how that can be put to use on the job right away.
We’re cheering on the great careers ahead for Lam Research Korea’s new FSEs.
It also brought back vivid memories of handling TSMC in Taiwan 20 years ago.
I hope that experience and know-how helped, even a little, in today’s training.
