Training Reviews · On-Site Delivery References

'Macro-Environment Analysis Training' – Instructor John Kim / Iljin Steel

2026-04-24

Once again I boarded a dawn KTX today. At the Samkyung Education Center right next to Seoul Station, I sat down with Iljin Steel’s B2B sales team. Today’s topic: macro-environment analysis. In fact, these people weren’t after desk theory. One move on Trump’s tariff policy forces them to rewrite their quotes and rebuild their logic for client purchasing teams. They need an answer to “What should our sales change in this situation?” So for four full hours we traded questions


How do tariffs shake up our cost structure? What are our competitors in the US doing right now? How far will our customers’ customers (end users) accept price increases? What new “one-page logic” will our salespeople bring to the purchasing team? The macro environment is no longer “background”; it is sales strategy itself!!  It’s been a while since four hours felt this short. Thanks to the sales leaders who wrestle with these questions on the front line. Today has two sessions, so I’m heading straight out.

Macro-Environment Analysis Training at Iljin Steel: on-site training scene – Nanum Consulting, John Kim

Macro-Environment Analysis Training at Iljin Steel: on-site training scene – Nanum Consulting, John Kim

Macro-Environment Analysis Training at Iljin Steel: on-site training scene – Nanum Consulting, John Kim

Macro-Environment Analysis Training at Iljin Steel: on-site training scene – Nanum Consulting, John Kim

24 Apr 2026

[ Instructor: John Kim ]

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FAQ

  • Client: Iljin Steel
  • Date: 24 Apr 2026
  • Topic: Macro-Environment Analysis Training
  • Instructor: John Kim

Once again I boarded a dawn KTX today. At the Samkyung Education Center right next to Seoul Station, I sat down with Iljin Steel’s B2B sales team. Today’s topic: macro-environment analysis. In fact, these people weren’t after desk theory…

The ‘Macro-Environment Analysis Training’ is delivered as Nanum Consulting’s ‘MBTI Assessment and Personality Analysis’ course. This 4-hour intensive program pinpoints each person’s personality type and improves communication within the organization. See the ‘MBTI Assessment and Personality Analysis’ course →
Yes. As in the Iljin Steel case, the ‘Macro-Environment Analysis Training’ is adapted to each company’s audience and level. It usually runs as a 4-hour intensive course and is available in person or online.